Warner Bros. Names Blair Rich as President of Worldwide Marketing (EXCLUSIVE)

blair rich warner bros 2016
Courtesy of Warner Bros

Blair Rich has been promoted to president of worldwide marketing at Warner Bros., Variety has learned.

In her new post, Rich will oversee the development and execution of all of the studio’s marketing campaigns. Additionally, Rich will have full marketing oversight on releases from its New Line Cinema label as well as all films produced by production partners such as Alcon and Metro-Goldwyn-Mayer.

Rich is praised by insiders on the lot as being sharp, strategic, creative, and known for having strong relationships with both her colleagues, the talent agencies, and the filmmaking community. She will report to Sue Kroll, who just extended her contract this week to continue serving as president of worldwide marketing and distribution.

Rich’s promotion will allow Kroll to focus more on the overarching advertising campaigns and rollouts for the studio’s biggest franchises and in-house brands such as Warner Animation and DC Comics-related films. In her new role, Rich will handle the development and execution of global releases’ creative marketing strategies on a day-to-day basis.

Prior to her promotion, Rich served as executive vice president of worldwide marketing, working on campaigns for the “Harry Potter” films, Christopher Nolan’s “The Dark Knight” trilogy, “The Hobbit” franchise, “Gravity,” and “Argo.” Upcoming projects that she was deeply involved with include “The Legend of Tarzan,” “Suicide Squad,” and “Fantastic Beasts and Where to Find Them.”

Rich’s prior stints include a run as SVP of marketing and creative advertising for the studio’s international film division. She joined Warner Bros. Pictures International as a marketing trainee after graduating from Georgetown University in 1997.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading