You will be redirected back to your article in seconds

Study: Millennial Moviegoing Changes Dramatically After Age 30

Millennials aren’t a monolithic group when it comes to watching movies, a new study finds.

The catchall term for the denizens of Generation Y usually comprises people born between the early 1980s to the late 1990s. It’s a wide age gap, whose members exhibit widely different theater-going habits. Data analytics firm Movio crunched the attendance numbers and found that millennials under 25 visit the movies 8.5% more frequently than those over the age of 30.

There are also certain genres that have more appeal to that age group than others. Moviegoers under 25 are twice as likely to see a horror film as those over 30, 25% more likely to see a young adult comedy, and 13% less likely to have seen an animated film. They also are 45% less inclined to check out a drama and 52% less amenable to an indie production.

“We bundle them in one bucket, but the data suggests that as they get older they behave differently,” said Movio Chief Executive and Co-Founder Will Palmer.

Even though audiences in the under 25 age group contribute more to the overall box office, they are tighter in other ways. They spend 22% less on concessions each time they visit, tend to only buy tickets for themselves instead of say a family, and are 27% more likely to opt for 3D showings over 2D showings, which tend to cost less. Overall, they spend 7% less during each stint at a cinema than the over 30 crowd.

Interestingly, the gender differences in visitation frequency remain relatively constant over the entire age range. The gap between women’s and men’s average tickets per visit increases as Millennials age, presumably due to the fact that women would be more likely to take children to the movies.

There’s a gender gap in viewing habits. Millennial women comprise 17% of cinema loyalty program members, while men in that age group account for 13% of members.

There have been widespread fears that millennial audiences are abandoning movies for streaming services like Netflix and video games. Those entertainment options may be siphoning off some customers, but the group visits theaters an average of  6.2 times a year and, accounts for 29% of box office spending.

More Film

  • 1949: The famous children's author Enid

    'Paddington' Team Takes on Enid Blyton Classic 'Magic Faraway Tree'

    Millennials aren’t a monolithic group when it comes to watching movies, a new study finds. The catchall term for the denizens of Generation Y usually comprises people born between the early 1980s to the late 1990s. It’s a wide age gap, whose members exhibit widely different theater-going habits. Data analytics firm Movio crunched the attendance numbers […]

  • 'Golden Dawn Girls' Review: A Grim,

    IDFA Film Review: 'Golden Dawn Girls'

    Millennials aren’t a monolithic group when it comes to watching movies, a new study finds. The catchall term for the denizens of Generation Y usually comprises people born between the early 1980s to the late 1990s. It’s a wide age gap, whose members exhibit widely different theater-going habits. Data analytics firm Movio crunched the attendance numbers […]

  • IDFA: Profile of IDFA’s Bertha Fund

    IDFA: The Bertha Fund At 20 – ‘Bringing In New Voices, Other Stories’

    Millennials aren’t a monolithic group when it comes to watching movies, a new study finds. The catchall term for the denizens of Generation Y usually comprises people born between the early 1980s to the late 1990s. It’s a wide age gap, whose members exhibit widely different theater-going habits. Data analytics firm Movio crunched the attendance numbers […]

  • IDFA: Håvard Bustnes On ‘Golden Dawn

    IDFA Golden Dawn Girls Director Håvard Bustnes, ‘The Far Right Movement Is Marching Again’

    Millennials aren’t a monolithic group when it comes to watching movies, a new study finds. The catchall term for the denizens of Generation Y usually comprises people born between the early 1980s to the late 1990s. It’s a wide age gap, whose members exhibit widely different theater-going habits. Data analytics firm Movio crunched the attendance numbers […]

  • Justice League

    Korea Box Office: 'Justice League' on Top as Foreign Films Dominate

    Millennials aren’t a monolithic group when it comes to watching movies, a new study finds. The catchall term for the denizens of Generation Y usually comprises people born between the early 1980s to the late 1990s. It’s a wide age gap, whose members exhibit widely different theater-going habits. Data analytics firm Movio crunched the attendance numbers […]

  • Amsterdam, 19 november 2009.IDFA 2009.Caspar Sonnen.Foto

    IDFA DocLab’s Caspar Sonnen: ‘We Can No Longer Just Blame Technology For Everything’

    Millennials aren’t a monolithic group when it comes to watching movies, a new study finds. The catchall term for the denizens of Generation Y usually comprises people born between the early 1980s to the late 1990s. It’s a wide age gap, whose members exhibit widely different theater-going habits. Data analytics firm Movio crunched the attendance numbers […]

More From Our Brands

Access exclusive content