Box Office: ‘Rogue One’ Scores Massive $155 Million Debut as ‘Star Wars’ Fans Flock to Theaters

Rogue One: A Star Wars Story
Courtesy of Disney/Lucasfilm

Rogue One: A Star Wars Story” sold out multiplexes around the world and brought fanboys and fangirls out in force over the weekend. The “Star Wars” prequel scored the second-largest December opening in history, the third-largest launch of the year, and one of the top debuts in history, opening to a massive $155 million in North America. Globally, the film has earned $290.5 million, after touching down in nearly every major foreign market save for China and South Korea.

“This is the king of all franchises,” said Jeff Bock, a box office analyst with Exhibitor Relations. “No other franchise is even close.”

Disney, which shelled out $4 billion to buy “Star Wars” creator Lucasfilm in 2012, had been trying to downplay expectations for “Rogue One.” Executives noted that the film is the first “Star Wars” movie to exist outside of the main Skywalker clan storyline. It’s also a darker, war-themed tale; one that has an unusually high body count for a popcorn flick. The film follows a group of rebels on a suicide mission to steal plans for a deadly space station.

Related

‘Rogue One’: What the Digital Resurrection of THAT Character Means for the Industry

But the “Star Wars” pedigree proved irresistible to audiences, and the film seems positioned to play well through the holidays.

“It reinforces how meaningful the brand is that in the midst of all the pre-holiday distractions and the bad weather, the film was still able to pull everybody into the theater in a big way,” said Dave Hollis, Disney’s distribution chief.

Disney is planning to do more “Rogue One”-style spinoffs. The company is already working on a film about the early years of Han Solo that will star Alden Ehrenreich.

Most studios steered clear of “Rogue One,” but Warner Bros. and New Line offered up “Collateral Beauty” as counter-programming for audiences unmoved by tales of Jedi knights. The drama about a grieving ad executive (Will Smith) was savaged by critics, and only managed to eke out a paltry $7 million debut for a fourth place finish. That’s a rough start for the picture and continues Smith’s bumpy period at the box office. The actor scored with last summer’s “Suicide Squad,” but struck out with the likes of “Focus,” “After Earth,” and “Concussion.” This latest failure raises questions about his popular appeal.

“Collateral Beauty” cost $36 million to produce. Village Roadshow also backed the picture. The opening weekend crowd skewed female and older, with women comprising 59% of the audience and 58% of ticket buyers clocking in over the age of 35. Jeff Goldstein, Warner Bros. domestic distribution president, acknowledged that the poor reviews hurt the film, but stressed that its A-minus CinemaScore indicated that audiences were enjoying “Collateral Beauty.”

“I’m disappointed,” he said. “But the film plays well with an older audience, and we hope that over Christmas they’ll have more free time available to go out and discover it.”

Disney’s “Moana” snagged second place, picking up $11.7 million and pushing its stateside gross to $161.9 million. Paramount’s “Office Christmas Party” nabbed third, earning $8.4 million and bringing the raunchy comedy’s total to $31.5 million after two weeks of release.

“Fantastic Beasts and Where to Find Them” rounded out the top five, picking up $5 million to push the Harry Potter spinoff’s domestic total to $207.7 million.

“Rogue One” loomed large over all of them. The film cost $200 million to make and attracted a great deal of media attention for its reshoots. Whatever the cause of the extra filming, audiences didn’t seem to find fault with the finished product. They came out in droves, even shelling out for extra bells and whistles. Domestically, the film earned $19 million in Imax screenings and $17.9 million in premium large formats, with 3D accounting for 38% of all tickets sold.

Outside of the galaxy far, far away, Oscar-frontrunner “La La Land” performed nicely in its expansion. The acclaimed musical picked up $4 million after moving from five to 200 theaters. That brings its total to $5.3 million. Lionsgate is backing the film, which stars Ryan Gosling and Emma Stone as two Angelenos in love.

Amazon and Roadside’s “Manchester by the Sea” capitalized on a slew of Golden Globes and Screen Actors Guild Awards nominations, adding $4.2 million to its $14 million haul while moving from 356 to 1,200 theaters.

In limited release, “Fences” picked up $128,000 in two theaters. Paramount is backing the adaptation of the August Wilson play, with Denzel Washington directing the film and co-starring opposite Viola Davis. It cost just over $20 million to make.

“Rogue One” galvanized the box office, but overall ticket sales still fell sharply. That’s because of tough comparisons. Last year, this period hosted “Star Wars: The Force Awakens,” which shattered records when it opened to $248 million.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 11

Leave a Reply

11 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. David Frantz says:

    I was rather shocked to drive to the theater and find the parking lot jammed and the Star Wars showings sold out. Shocked because of the horrendous weather with whiteout conditions where visibility at times was less than 50 feet. A truly hardy & dedicated bunch to be driving around in conditions like that, especially in a sedan.

    Personally I found the movie to be very good and well worth promoting to others. I can’t say that for the last Star Wars which i thought was terribly uninventive and not something I would suggest to friends. Roque One on the other hand had a fresh bit of story line that was entirely plausible.

    The only thing that I sort of wished for is that it didn’t make assumptions about what you know about the Star Wars sphere. Frankly some of us where pretty young when Star Wars first arrived and assuming we remember everything and understand context is a stretch. I’ve enjoyed the series very much but I’m not the type to obsess with it like many of the fans do and certainly don’t have the details burnt into my mind.

    All that being said Roque One is good enough that it could stand on its own even if the rest of the series never happened.

  2. Playedout says:

    The Star War’s brand sprung a leak with this 1, but emuch worse Collateral Beauty appears to have a virus attached to it, because that is one sick opening for Will Smith. No Oscars for you; AGAIN. Lol.

    • JJ says:

      Methinks you’re a Trump supporter. Rogue One was great, unlike that fan-pandering Episode VII.

    • irwinator1992 says:

      Agreed. In my honest opinion, “Rogue One” is my second favorite film in the entire “Star Wars” franchise, only behind “The Empire Strikes Back” in terms of quality. You never heard me say that, but that’s how I truly, honestly feel. And I will do all in my power to justify such a claim.

  3. Cass says:

    No, not ‘Star Wars fans.’ MOVIE fans.

  4. 3-D was 38% of ticket sales? Which means it was more than 40% of the box office gross? Or was it 38% of the gross?

  5. Barry Harmon says:

    I find it odd that Lucasfilm is acting as though Rogue One exists outside the Skywalker storyline of the saga films. The plot of Rogue One is the lynchpin to a thread running from Episode 2 through to Episode 6. Also, Vader is a prominent secondary character and while I won’t spoil anything, there is another Skywalker.

    When Lucasfilm makes a standalone film that truly has no connection to any other film and features all new characters with zero cameos and no connections, then they should worry about box office.

  6. Mark says:

    This is the third highest opening of the year:
    1. Captain America: civil war OW: 179 mil.
    2. Batman V Superman: dawn of justice OW: 166 mil.
    3. Rogue one: a Star Wars story OW: 155 mil.

    • David Frantz says:

      And yet the cameos made perfect sense. I really believe that the plot and acting are good enough in Roque one that the movie could stand on its own without the existence of the rest of the series.

    • Cath says:

      Maybe Variety is trying to forget Batman V Superman which featured a good performance by Affleck as Bruce Wayne and a great introduction of Wonder Woman.

      • Timely Comment says:

        Or maybe BVS:DoJ didn’t open as big outside DC fanboys?

        Looks like the boycott ROGUE ONE twitter movement didn’t ah, trump the movie’s Box Opening, either… .

More Film News from Variety

Loading