You will be redirected back to your article in seconds

Warner Bros. Taps Pam Lifford to Head Consumer Products

Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm.

The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point.

Lifford will start on Feb. 1 and report directly to Nelson. The portfolio of licensing properties includes DC Comics’ Batman and Superman, Harry Potter, the Hobbit trilogy, Looney Tunes and Scooby-Doo.

“Pam is a highly accomplished licensing and consumer products executive and will be a tremendous asset to our company as we build upon the foundation of success established by the team at WBCP,” said Nelson. “Her leadership, experience managing large consumer brands and proven track record building innovative, globally successful licensing and merchandising businesses will be invaluable as we look to maximize our powerful slate of content and our entire vault of intellectual properties.”

Lifford is coming on board with Warner Bros. set to open “Batman v. Superman: Dawn of Justice” in March and Harry Potter spinoff  “Fantastic Beast and Where to Find Them” in November.” She’ll also oversee licensing related to the Wizarding World of Harry Potter theme park attractions — one in Orlando and another opening in Los Angeles in April — as well as identify new opportunities within the WB library.

Lifford spent a dozen years at Disney as part of the consumer products executive leadership team. She has been exec VP of global licensing at  Quiksilver Inc. and  held positions at Road Runner Sports and Nike.

More Film

  • Juju Chan seen at the Los

    'Crouching Tiger' Actress Accuses Harvey Weinstein Asia Associate of Sexual Misconduct

    Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm. The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point. Lifford will start […]

  • 'Permanent' Review

    Film Review: 'Permanent'

    Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm. The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point. Lifford will start […]

  • Breakfast at Tiffanys

    HDNet Movies Announces 32-Day Oscar Marathon

    Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm. The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point. Lifford will start […]

  • Christopher Nolan Dunkirk

    How Christopher Nolan's 'Dunkirk' Team Captured the Sounds of Battle

    Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm. The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point. Lifford will start […]

  • Star Wars: The Last Jedi

    'Star Wars: The Last Jedi' Storms to Second-Biggest Thursday Preview Ever With $45 Million

    Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm. The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point. Lifford will start […]

  • Martin Ransohoff Dead: 'Cincinnati Kid' Producer

    Martin Ransohoff, Filmways Founder and 'Cincinnati Kid' Producer, Dies at 90

    Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm. The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point. Lifford will start […]

  • Will and grace Reboot NBC

    How Spanish-Language Media Fails to Recognize LGBT and Other Diverse Content (Guest Column)

    Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm. The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point. Lifford will start […]

More From Our Brands

Access exclusive content