Movie Streaming Service Flix Premiere Launching in U.S.

flix premiere logo
Courtesy of Flix Premiere

Touting itself as an online cineplex for indie films, Flix Premiere launched its steaming service Friday in the U.S., two months after its U.K. opening.

“We’re at the confluence of exhibition and distribution, if we do our job right,” said film producer and tech entrepreneur Martin Warner, who heads Flix Premiere. The service offers exclusive access to “curated theatrical releases” for $4.99 per film.

“Moviegoers will have a single, simple destination where they can discover great new and old movies, particularly in the independent sector,” he added.

Warner told Variety that he set up Flix Premiere to give indie movies an opportunity to find an audience since traditional theatrical distribution and programming models are set up for blockbusters. The new platform will offer viewers eight to nine movie premieres every week exclusive to Flix Premiere — making the service distinctive from traditional cinema release and VOD platforms like Netflix and Hulu.

Titles available include romantic comedy “I Put a Hit on You,” starring Aaron Ashmore; Danny Glover’s “Tula: The Revolt; Manoj Annadurai’s “Get Happy!”; and Estes Tarver’s drama “Changeover.”

The first two “red carpet” upcoming titles unveiled Friday were “Interwoven,” starring Mo’Nique, based on 15 interconnected true-life stories of people struggling with love, loss, homelessness, alcoholism and betrayal; and rock band drama “The Paddy Lincoln Gang.”

“Interwoven” premieres on July 1 and “The Paddy Lincoln Gang” debuts the next day.

Warner expects Flix Premiere to attract more than 2 million viewers in its first year — compared with 600,000 for Netflix at the same stage. Flix Premiere features original pics that have been selected from film festivals such as Tribeca, Sundance and Cannes.

The U.S. is the second market to go live with Flix Premiere — part of the company’s global launch in seven countries within the next year. The selection of movies in the Flix Premiere theater will change every 10 to 12 days and the films stay exclusive to the site for 12 months.

Flix Premiere’s strategy is to extend the experience of a movie premiere with “red carpet” screenings, behind-the-scenes interviews with actors and directors, and the worldwide debut of a new movie.

Warner points to recent data showing that consumers spend 5.6 hours every week watching movies, TV shows and videos online, according to Forrester’s Consumer Technographics study.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 4

Leave a Reply

4 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. How do you submit your own indie film to them

  2. EricJ says:

    $4.99, or wait three weeks and watch them show up on Netflix, along with every other indie movie.

    • Marnus says:

      Hey Eric, the great thing about Flix Premiere is that we’re building a carefully screened and curated selection of good films that might never have been seen anywhere else. All the content is also exclusive to Flix Premiere for at least a year! So if you are hoping to catch these films on Netflix you’ll have to wait somewhat longer.

  3. Joseph C. says:

    Will be interesting to see how this service will differ from those that have entered the space before only to disappear.

    Having said that, they should connect with the owners of Stage 32. The talent on that platform is extremely impressive.

More Film News from Variety

Loading