Lynne Frank has been named president of international marketing and worldwide planning and operations for Warner Bros. Pictures, the studio announced Wednesday.
The news follows word earlier in the day that Blair Rich was also being promoted — to president of worldwide marketing at Warner Bros.
Both moves were announced by Sue Kroll, the studio’s head of worldwide marketing and distribution. Both Frank and Rich will report to Kroll.
Frank’s position is a new one, putting her in charge of strategic development, campaign planning and execution for all Warner Bros. Pictures releases overseas. The post also has her working with the marketing team on brand management of Warner’s films and franchises. She will continue to develop the studio’s theatrical-related marketing, business and growth initiatives in China, the announcement said. Frank will also have “operational responsibility for Warner Bros. Pictures’ global theatrical marketing department.”
The two newly-promoted executives are expected to work closely together, said Kroll, who just extended her contract this week to continue serving as president of worldwide marketing and distribution. Kroll called Frank “an excellent executive and a top-notch international film marketer.”
Frank’s previous title was executive vice president of international marketing. She joined Warner in 2010 and has worked on marketing campaigns for “The Hobbit” films, “Pacific Rim,” “The Conjuring,” “Interstellar,” “San Andreas” and “Batman v Superman: Dawn of Justice.”
Prior to joining the studio, she worked in Britain for the Walt Disney Company and for Time Warner. She served five years as managing director and senior vice president of ESPN Europe, Middle East and Africa. Before that, she spent 12 years at Time Warner, lastly serving as managing director and executive vice president at European entertainment networks, at Turner Broadcasting System Europe.