On-demand distribution platform Tugg said Wednesday that “Lazer Team” has become the largest worldwide campaign in cinema on-demand history and its highest-grossing film with screenings in the U.S., Canada, United Kingdom, Ireland, Australia and New Zealand.
The film, which is produced by Rooster Teeth, opened Wednesday. It’s a YouTube Red Original Movie and will debut on YouTube Red in early February.
Rooster Teeth’s 2014 Indiegogo crowdfunding campaign for the film raised $2.48 million from 37,493 supporters, or four times Rooster Teeth’s goal. It’s one of the biggest such campaigns for a film, trailing only the $5.7 million raised for the “Veronica Mars” movie, $4.2 million for “Super Troopers 2” and $3.1 million for “Wish I Was Here.”
Tugg said that “Lazer Team” was expanded into over 60 theaters in the U.K. and Ireland through a collaboration between National Amusements, Odeon, Empire and Vue cinemas. In the U.S., Tugg partnered with Amplify Releasing to schedule weeklong runs of the film in cities where Tugg events sold out the fastest. Tugg also added over 150 encore showtimes in February.
“We’re thrilled to partner with Rooster Teeth, and Lazer Team’s success proves the power of cinema on-demand – a loyal audience really getting behind a movie and making it a box office success,” said Nicolas Gonda, CEO of Tugg. “This is the new blueprint for how the small screen can crossover to the big screen.”
The previous Tugg record was set by “Touch the Wall,” a documentary about Olympic swimmer Missy Franklin, which held 371 screenings with 47,100 tickets sold over seven months.
“Lazer Team” is directed by Matt Hullum from a script by Burnie Burns, Chris Demarais, Josh Flanagan and Hullum. The film stars Gavin Free, Burns, Michael Jones, Colton Dunn and Allie DeBerry and centers on four small-town losers stumbling across an alien crash site containing a battle suit with incredible power.
Tugg allows users to become “promoters” by choosing a pic from its library that they would like to see on the bigscreen in their neighborhoods. If the promoter can spark up enough interest to meet a minimum number of ticket sales, the film is shown. Promoters receive a 5% cut of ticket sales.
The trailer for “Lazer Team”: