Universal is developing the action-comedy “Run the Jewels” and has set up the movie project with Kevin Hart at his Hartbeat Productions.
“Run the Jewels,” based on a pitch from the writing team of Alex Blagg and Neel Shah, is focused on a group of unsuccessful rappers trying to rob an eccentric hip-hop mogul. Kristin Lowe will oversee the project for Universal.
The project has not been cast and no director is attached.
Hart is starring with Dwayne Johnson in the comedy “Central Intelligence,” co-financed between Universal and New Line, and starred with Ice Cube in Universal’s “Ride Along” movies. Universal has set an Oct. 14 release for his stand-up tour movie “Kevin Hart: What Now?”
His Hartbeat Productions produced his two stand-up comedy movies “Let Me Explain” and “Laugh at My Pain.”
Blagg and Shah wrote the Black List comedy script “F*** Marry Kill,” which Sony has set up with Will Gluck and Larry Mark producing.
Blagg is a writer on Comedy Central’s “Workaholics” and “@Midnight.” Shah is an executive story editor on NBC’s DC Universe project “Powerless” and co-wrote the comedy “Puerto Ricans in Paris.”
Hart is repped by UTA, 3 Arts Entertainment and Schreck Rose. Shah is repped by UTA, 3 Arts Entertainment and Gang, Tyre. Blagg is repped by WME, Principato-Young and Ginsburg Daniels.