Marketing Veteran Jamie Stevens Joins Sony Pictures

Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products.

She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing and new intellectual property, including film franchises like “Ghostbusters,” “Jump Street,” “Hotel Transylvania” and “Smurfs.”

Sony’s rebooted “Ghostbusters,” starring Melissa McCarthy and Kristen Wiig, opens on July 15. “Smurfs: The Lost Village” launches on April 17 and “Hotel Transylvania 3” is set for a 2018 opening. Sony is developing “MIB 23” as a crossover of “Jump Street” and “Men in Black” franchises and a female-led “Jump Street” spinoff.

“Growing our consumer products business is a major initiative, and Jamie is the perfect talent to help us take advantage of our huge potential in the marketplace,” said Greenstein.

Stevens most recently served as exec VP of global retail marketing and development at NBCUniversal. She previously worked at Disney, the National Football League, Hasbro and Reebok.

More Film

  • Anita Hill

    Anita Hill Chairs Hollywood Anti-Sexual Harassment Commission Formed by Top Execs

    Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products. She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing […]

  • Warren Beatty

    Arnon Milchan Sues Warren Beatty Over 'Rules Don't Apply' Flop

    Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products. She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing […]

  • Oscar Isaac Addams Family

    Oscar Isaac in Talks to Voice Gomez Addams in Animated 'Addams Family' Movie

    Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products. She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing […]

  • Jennifer Lawrence

    Publicists for Jennifer Lawrence, Daisy Ridley, Amy Adams Form New Firm

    Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products. She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing […]

  • Hannah Marks Liana Liberato

    Hannah Marks, Liana Liberato to Star in High School Comedy 'Banana Split'

    Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products. She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing […]

  • NOR_D01_053017_9621_R2 – L-R: Tom Hanks (Ben

    Steven Spielberg's 'The Post' to Open Palm Springs Film Festival

    Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products. She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing […]

  • Willa Fitzgerald

    'The Goldfinch' Movie Adaptation Casts Willa Fitzgerald (EXCLUSIVE)

    Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products. She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing […]

More From Our Brands

Access exclusive content