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Illumination Taps Gail Harrison as Marketing and Branding President (EXCLUSIVE)

Illumination Entertainment has promoted Gail Harrison to president of marketing and branding.

Harrison has been at the studio behind “Despicable Me” and “Minions” for five years. She was previously serving as EVP of creative marketing.

In her new job, Harrison will head up a team focused on print and audio visual advertising, as well as graphic and product design. Upcoming projects include next summer’s “The Secret Life of Pets,” which centers on two dogs trying to stop a criminal conspiracy, and “Sing,” the story of a koala and a sheep hosting a musical competition.

“Gail is a powerful creative force in the entertainment industry and the secret weapon behind so many globally-recognized franchises,” said Illumination CEO Chris Meledandri in a statement. “Our working relationship extends well past the half decade she’s served here at Illumination to include many additional years working together to build award-winning creative programs for some of the world’s most celebrated IP from major studios.”

“I look forward to expanding my role working with Chris and the entire team at Illumination Entertainment to drive marketing and branding for IP beloved by so many,” said Harrison.

Before joining Illumination Entertainment, Harrison led the creative team at Twentieth Century Fox Consumer Products, working with such brands as “The Simpsons” and “Ice Age.” There her path crossed with Meledandri, who had a deal at the studio at the time. He hired her at Fox Animation to help market and promote his films. Illumination is housed at Universal.

Prior to Fox, Harrison was at the Walt Disney Company where she initiated the princess brands, creating their first modern style guides. At Disney she worked with companies like P&G and Mattel. She started her career working for Saul Bass, the legendary graphic designer, working with the likes of Exxon, AT&T and Wells Fargo.

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