The film will open Friday at Cinemark’s Flint West 14 and the NCG Trillium Cinema + Imax, with tickets given out at no charge for a full one-week run.
Moore was born in Flint and made the 1989 documentary “Roger and Me” about the city. He has spearheaded a petition calling for the arrest of Michigan Governor Rick Snyder in response to the city’s water contamination crisis and visited the city on Jan. 16 to speak out on the issue.
The film, which premiered at the Toronto Film Festival, was released on Dec. 23 for an Oscar-qualifying run in New York and Los Angeles by the still-unnamed distribution label formed by Radius-TWC co-founders Tom Quinn and Jason Janego and Alamo Drafthouse Cinema founder Tim League. It then reopened on Friday at 308 locations and has grossed $1.25 million so far.
“This is the most important film of the year for Americans to see as we head into a pivotal presidential election,” Quinn, Janego and Leagues said. “The single most impactful message in this film is the idea of being a good neighbor – treating people with respect, helping one another, and looking out for the good of others rather than just yourself. This message resonates particularly in Flint right now, so we wanted to make the film free of charge to all of its residents.”
In the film, Moore journeyed to several European countries to explore their methods of dealing with social and economic ills. His promotion of the film has been reduced as the result of his pneumonia and he announced Tuesday that he had scrubbed his planned trip to the Berlin Film Festival for its European premiere on Wednesday.
“Doctors won’t let me fly to Berlin for the European premiere of my film, #WhereToInvadeNext. Doing better, but still not @ 100%. Very sad not to go,” Moore posted on his Facebook page.