The studio recently acquired rights to the film, with Andre Morgan and Alan Gasmer producing. The original franchise, revolving around an illegal cross country race where participants did whatever it took to win, starred Burt Reynolds, Frank Sinatra, Roger Moore, Dean Martin, Sammy Davis Jr. and Dom DeLuise.
WB acquired all sequel and remake rights to the franchise from original copyright owners Brock Yates, the Hal Needham Estate and Fortune Star LTD. Albert S. Ruddy and Raymond Chow are the exec producers.
Jesse Ehrman and Julia Spiro overseeing for Warner Bros.
Cohen broke onto the scene after co-writing the box office hit “Tropic Thunder” with Justin Theroux and has since penned “Men in Black 3” and “Madagascar: Escape 2 Africa.” He most recently wrote and directed “Get Hard,” starring Will Ferrell and Kevin Hart. He is repped by CAA and Mosaic.
The rights deal was brokered by WME and attorney Alan Schwartz of Greenberg Truarig. Deadline Hollywood first reported the news.