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‘Doctor Strange,’ ‘Fantastic Beasts’ Work Magic on Social Media

Doctor Strange” and “Fantastic Beasts and Where to Find Them” dominated social media buzz last week with more than 73,000 new conversations, according to media-measurement firm comScore and its PreAct service.

Marvel/Disney’s “Doctor Strange” opened to a strong $86 million internationally over the weekend and was nearly 50% ahead of “Ant-Man,” 37% ahead of “Guardians of the Galaxy,” and 23% ahead of “Captain America: The Winter Soldier.” The Benedict Cumberbatch vehicle, which opens Friday in the U.S. at about 3,800 locations, has generated more than 457,000 cumulative conversations on social media.

Warner Bros. ran a Twitter promotion for “Fantastic Beasts” starting Oct. 28, asking fans to tweet the correct “spell” using emojis to unlock new video footage. It generated over 38,000 new conversations last week and is on track to draw at least $75 million on its opening weekend on Nov. 18-20 for the North American market.

Disney/Lucasfilm’s “Rogue One: A Star Wars Story” generated over 24,000 new conversations last week after announcing a fan contest on Oct. 26 for an Imax private screening. The first spinoff of the Star Wars franchise, which opens Dec. 16, has generated 1.8 million cumulative conversations on social media.

Disney’s animated “Moana,” which opens Nov. 23, produced over 15,000 new conversations last week in the wake of publishing “How Far I’ll Go” from its official soundtrack on Oct. 27, written by Lin-Manuel Miranda and performed by Alessia Cara.

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