Cannes: Why Asghar Farhadi’s ‘The Salesman’ Signals a Post Nuclear Deal Cinematic Resurgence in Iran  

Cannes: Why Asghar Farhadi’s ‘The Salesman’
Courtesy Cannes Film Festival

Asghar Farhadi’s return to Cannes with his double prize-winning “The Salesman” comes after the Iranian auteur’s Paris-set “The Past” vied for a Palme d’Or in 2013. It also marks his somewhat unexpected return to shooting in Iran after “A Separation.”

“The Salesman” stood out as this year’s only competition film to score two nods, one for actor Shaab Hosseini and the best screenplay prize for Farhadi.

Following “A Separation,” which in 2012 became the first Iranian film to win an Oscar, Farhadi had seemingly embarked on a path similar to his revered compatriot Abbas Kiarostami, whose last two films, “Certified Copy” (2010) and “Like Someone in Love” (2012), were shot respectively in Tuscany and Japan.

Though neither director would publicly admit it, shooting outside Iran was certainly less problematic, and the lure of A-list international movie stars, photogenic locations, and bigger budgets, had pull.

Speaking after the Cannes premiere of “The Salesman,” Farhadi (pictured) explained that after it was announced last year that he would segue from “The Past” to shooting a film in Spain, he got “nostalgic” and changed plans.

“I wanted to work in my country, I wanted to go back home,” he said. “Despite all the existing difficulties, I get great pleasure and I am most satisfied from shooting films in my country,” he added.

Those difficulties continue to include the risk of incarceration and censorship.

As the Cannes fest got started, dozens of film organisations, including the Federation of European Film Directors, launched an appeal to Iran’s government to grant clemency to Iranian filmmaker Keywan Karimi, sentenced last year to six years in jail and 223 lashes for his film “Writing on the City,” about political graffiti spanning the period from the 1979 Islamic Revolution through Iran’s contested 2009 election. Though sentenced, Karimi remains free pending appeal.

Similarly Jafar Panahi, whose surreptitiously shot “Taxi” won the Berlin Golden Bear last year, is still formally banned from filmmaking and to all effects from travelling, and “Taxi” remains unreleased in Iran.

Yet it’s a fact that, driven by an improving economy, Iranian film production is suddenly experiencing a burst, as ticket sales rise and multiplexes mushroom.

This year’s Cannes Marche Du Film world film market trends report notes that “the lifting of economic sanctions by the international community is expected to have a positive effect on attendance and production” in Iran. While the nuclear agreement is just one of the factors behind the accelerating Iranian economy, that effect is already been felt.

“This is an outstanding year for Iranian cinema” enthuses Mohammad Atebbai, head of Tehran-based sales company Iranian Independents.

Atebbai, who tracks local productions, says there are now 247 feature films in various stages of production in Iran, as of mid-April, 130 of which already completed. That’s a major increase compared with Iran’s official 2015 film production output, which was 84 films according to the Farabi Film Foundation, Iran’s official export body. Atebbai tallies last year’s output at 108 films. Both provided figures for the Cannes market report.

Meanwhile, box office is soaring.

During the Iranian New Year holidays – the key March 17 to April 1 period – box office reached a record-breaking 222 billion Rials ($7.3 million), according to Atebbai and other sources. Iranian media boasted that this year’s exceptional New Year haul  amounts to more than the county’s total annual box office intake two years ago.

By Atebbai’s count, Iran will be adding 80 screens to its measly current 384 digital screen count by the end of 2016 thanks to a multiplex boom that sees more than one hundred new plexes under construction across the country. Iran’s population is more than 78 million, at least half of which aged under 35, which makes it the last major territory still untapped by the Hollywood majors. Not surprisingly, the national share of the local box office is 92 percent.

Though Iran is back on their radar, don’t expect the studios to be coming in anytime soon. Still, changes are underway in the country that Jim Jarmusch in Cannes called “one of the gardens of cinema on our planet.” It will be interesting to see what blossoms.


Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 6

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. mahnaz says:

    Iran has suffered so much. You can see it in the faces of these actors and directors. So much talent and so much beauty that is subverted, sabotaged, suppressed, all for the hubris and arrogance of a miserable arrogant despicable peanut farmer from Georgia who was anything but honorable “Christian” “caring for human rights” of a once great, moving forward, peaceful, peace-loving, prosperous, progressive, secular, country. Every day, millions of Iranians remembering all that is lost, the human tragedy, the heritage lost, the country murdered, the freedom quashed, the turbanhead vampires incubated, curse that despicable miserable Georgia farmer and his henchmen who called (marketed to their people) the murderous turbanhead ringleader of all this carnage, “Some kind of Persian ‘saint’ America may/should consider”!!! Damn that man, jimmy carter.

    • mosan says:

      that was not the power of what you call it “that peanut farmer from Georgia who was anything but honorable “Christian” “caring for human rights ” jimmy cartter that over through your stupid king of Iran. but it was the power of the people. that king had people like you with this childish analysis of the one of the best revolution in the world. Miss. mahnas read a book, it is good for yuor helth

  2. MKR says:

    some movie just will take your eyes and will easily forgotten , some movies will take your heart , and last very young , make money or make feeling …

  3. LOL says:

    Yo Hollywood, sign this dude up for a superhero flick … you know that’s all you know how to make, you imbeciles.

    • Clint E. says:

      Hey LOL Mr. Hollywood, It is very easy to make these action movies all with fake digital effects and with no real story or nice script so you learn something from it, Like Fast and Ferocious one after another. But see if you can sit in front of camera and act for a 1.5 hour screened movie and see if you can last five minutes of real acting. Obviously you don’t know anything about cinema and acting.

    • It’s not all they know how to make, but it is about the only genre American audiences pay to see. Films like “The Salesman almost never make money here, so unfortunately the studios make or release very few.

More Film News from Variety