The first of the two projects under the deal is outdoor adventure “Chasing Niagara,” with a theatrical release in Germany, Austria and Switzerland skedded for August 2016. Story follows Rafa Oritz, a professional kayaker, in the multi annual preparation and training for his lifelong dream to vanquish the most awe-inspiring waterfall in the world, Niagara Falls.
In October, SHE will launch a theatrical release for snowboarding adventure “The Fourth Phase,” a sequel to the global click “The Art of Flight.” Edited in Dolby Vision and mixed in Dolby Atmos, the movie provides an insight not yet seen before into the process of its three year journey while conveying a powerful image of main protagonist Travis Rice.
“We appreciate Red Bull Media House as a profiled and remarkably consistent content partner,” said Thore Vollert, head of marketing and acquisitions at SHE. “The quality of their productions sets new genre benchmarks and therefore is an excellent fit for our high public law standards. We are looking forward to this cooperation and the expected synergy effects of both worlds.”
SHE managing director Christian Ronsch adds: “With this alliance, we are consistently pursuing our strategy of portfolio expansion. In the market segment of action and sport documentaries there is no stronger partner for us, who we can additionally assist with our expertise in the marketing and distribution of both special-interest programs and high-quality nature films.”
“We are very pleased to have found such a strong and in all respects well-positioned partner with the SHE and are looking forward to this promising collaboration,” Philipp Manderla, head of feature films at Red Bull Media House. “I am particularly pleased that the combination of our two respective strong points will ensure our films to be made available to a wider audience and to be exhibited in numerous locations in the form in which they can be experienced most intensely: the silver screen.”