Box Office: ‘Gods of Egypt’ Shows Moderate Power on Thursday Night

Gods of Egypt Trailer
Courtesy of Lionsgate

Gerard Butler’s “Gods of Egypt” is showing only moderate power at the U.S. box office, earning $800,000 on Thursday night.

Lionsgate’s fantasy is performing solidly on the international front with first-place launches in Russia, Thailand, Malaysia, Singapore and the Philippines as well as a strong Latin American debut. It’s opening in 68 foreign markets this weekend.

However, the third weekend of Ryan Reynolds’ “Deadpool” should dominate the U.S. weekend box office again with about $30 million, giving Fox’s R-rated hit nearly $290 million domestically by Sunday.

“Gods of Egypt” is expected to take in half of that as it’s headed for a second-place finish in the U.S. with about $15 million at 3,117 sites. The U.S. total represents an unimpressive launch for the $140 million production, which had been planned at one point as the start of a franchise for Lionsgate.

Lionsgate pre-sold the international rights to finance “Gods of Egypt” and used tax incentives in Australia. CEO Jon Feltheimer told Wall Street analysts in 2014 that the studio’s exposure was under $10 million.

Directed by Alex Proyas (“I, Robot”), “Gods of Egypt” centers on a mortal hero, played by Brenton Thwaites, who allies himself with a god in order to save the world — which has been plunged into chaos by Butler’s god of darkness. Reviews have been unkind with a 12% rating on Rotten Tomatoes.

Two other new entries are launching in the U.S. — Open Road’s heist thriller “Triple 9,” starring Casey Affleck and Chiwetel Ejiofor, at 2,205 locations and Fox’s sports comedy “Eddie the Eagle,” starring Hugh Jackman and Taron Egerton, on 2,038 screens. “Eddie the Eagle” made $175,000 during Thursday night previews at 1,700 locations.

Both films have been forecast to finish the frame with roughly $10 million. “Eddie the Eagle” has decent critical support with a 70% fresh rating on Rotten Tomatoes, while “Triple 9” is at 56%.

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  1. LOL says:

    Oh, dear, America. Crap again this weekend, no doubt.

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