Box Office: Chris Pine’s ‘Finest Hours’ Opens to Choppy $375,000 on Thursday

The Finest Hours
Courtesy of Disney

Disney’s sea-rescue adventure “The Finest Hours” has opened with a moderate $375,000 on Thursday night.

“The Finest Hours,” which recreates the 1952 Coast Guard rescue mission off the New England coast, has been forecast for an opening in the $10 million range this weekend — an unpromising start for a film with a reported $70 million price tag. It will open Friday in 2,700-plus 3D locations and 190 Imax screens, with older males expected to be the largest demographic.

The action-adventure, starring Chris Pine, Casey Affleck and Eric Bana, topped previews for two other recent Disney entries — “McFarland,” which opened with $260,000 on its way to an $11 million opening weekend, and “Million Dollar Arm,” which scored $250,000 in previews and launched with $10.5 million.

This weekend will also see the opening of Open Road’s “Fifty Shades of Grey” spoof “Fifty Shades of Black,” starring Marlon Wayans, at 2,075 sites. The film took in $275,000 during Thursday previews.

“Fifty Shades of Black” re-teams Wayans with director Michael Tiddes after two “Haunted House” movies for Open Road. “Fifty Shades of Black,” a $5 million project that was financed by IM Global, is expected to reel in $9 million to $10 million.

Fox’s “Kung Fu Panda 3” is expected to dominate the upcoming weekend box office in the U.S. with at least $40 million at 3,955 theaters. It did not have Thursday night previews.

Fox is distributing the animated comedy for DreamWorks Animation five years after “Kung Fu Panda 2” opened in late May with $47.7 million domestically on its way to $162.5 million. The 2008 original bowed to $60.2 million and ended its U.S. run with $215 million.

Moviegoing should recover from last weekend, when a massive snowstorm held down the box office in the eastern U.S. and “The Revenant” led with $16 million.

The Weinstein Company is handling the release of Relativity’s Natalie Portman western “Jane Got a Gun” at 550 screens.

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  1. Rudy Mario says:

    Another water themed movie after the whale movie with another pretty boy?
    Well let us not be harsh on the genetically gifted. Fact is both the Chris’ are decent actors. It is the script and direction that is the issue. As soon as I saw the trailer of this one I decided not to see it. There is something about digitally made up water that makes for an eye sore and makes me want to avoid it.

  2. Pat says:

    The budget for this, as pine himself said, is 85 not 70 million. Add t that the marketing cost and not in a million years this crap will manage to break even. Disney folks, make better use of that kind of budget in other than putting a pretty boy with zero acting skills to open movies.

  3. Roger says:

    If Bob Iger had not had such a firm hand in Finest Hours, like forcing it to be more of a conventional action movie for the Chinese auds instead of a throwback nostalgic heroic movie from the old days, then the auds would have been there. But since it is a mish mash modernized-throwback wanna be cartoon hero frosting over a old time movie – it is just not gonna happen in the US or Asia.

  4. LOL says:

    America will stick to crap it knows, thank you. Don’t offer them anything that isn’t a sequel or rehash. That scares them.

    • Don't Mind Me Now says:

      Yep, that explains how the biggest film to go wide this month was an artsy wilderness survival revenge picture. Truly, your philosophy is perfect.

      • Kt. says:

        Not every movie gets the same ingredients: 135M+ budget (before promo $), (carefully cultivated) stars dying for you, once-in-a-generation Lubezki.

  5. tom says:

    When pretty boys can’t open a movie

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