The Finest Hours
Courtesy of Disney

Disney’s sea-rescue adventure “The Finest Hours” has opened with a moderate $375,000 on Thursday night.

“The Finest Hours,” which recreates the 1952 Coast Guard rescue mission off the New England coast, has been forecast for an opening in the $10 million range this weekend — an unpromising start for a film with a reported $70 million price tag. It will open Friday in 2,700-plus 3D locations and 190 Imax screens, with older males expected to be the largest demographic.

The action-adventure, starring Chris Pine, Casey Affleck and Eric Bana, topped previews for two other recent Disney entries — “McFarland,” which opened with $260,000 on its way to an $11 million opening weekend, and “Million Dollar Arm,” which scored $250,000 in previews and launched with $10.5 million.

This weekend will also see the opening of Open Road’s “Fifty Shades of Grey” spoof “Fifty Shades of Black,” starring Marlon Wayans, at 2,075 sites. The film took in $275,000 during Thursday previews.

“Fifty Shades of Black” re-teams Wayans with director Michael Tiddes after two “Haunted House” movies for Open Road. “Fifty Shades of Black,” a $5 million project that was financed by IM Global, is expected to reel in $9 million to $10 million.

Fox’s “Kung Fu Panda 3” is expected to dominate the upcoming weekend box office in the U.S. with at least $40 million at 3,955 theaters. It did not have Thursday night previews.

Fox is distributing the animated comedy for DreamWorks Animation five years after “Kung Fu Panda 2” opened in late May with $47.7 million domestically on its way to $162.5 million. The 2008 original bowed to $60.2 million and ended its U.S. run with $215 million.

Moviegoing should recover from last weekend, when a massive snowstorm held down the box office in the eastern U.S. and “The Revenant” led with $16 million.

The Weinstein Company is handling the release of Relativity’s Natalie Portman western “Jane Got a Gun” at 550 screens.

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