Box Office: ‘Angry Birds’ Soars in U.S. Debut, ‘Captain America’ Stays Powerful

Angry Birds Movie Trailer
Courtesy of Sony

The Angry Birds Movie” has flown to victory at the U.S. box office with a $39 million opening weekend at 3,932 locations, handily topping “Captain America: Civil War” and “Neighbors 2: Sorority Rising.”

The launch for Sony’s animated avian tale performed in line with forecasts as did the third weekend of Disney-Marvel’s “Captain America” with $33.1 million at 4,266 sites for a 54% decline. Universal’s “Neighbors 2” finished in third with a solid $21.8 million at 3,384 screens — although the sequel was off 55% from the 2014 launch of the original “Neighbors.”

Warner Bros.’ opening of action-comedy “The Nice Guys” reeled in a moderate $11.3 million at 2,865 screens, or about half the “Neighbors 2” number as both battled for the attention of comedy fans.

Related

The Angry Birds Movie review

Film Review: ‘The Angry Birds Movie’

“Angry Birds,” based on Rovio’s popular video game app, generated an A+ CinemaScore among the core under 25 audience. Josh Greenstein, Sony’s president of worldwide marketing and distribution, pointed to a strong international performance with a $94 million weekend worldwide with 47 first-place finishes.

“Rovio and Sony Imageworks were able to translate video game characters into a globally branded film, which was a major challenge,” he added.

The massive marketing campaign featured tie-ins with more than 100 partners. Greenstein noted that “Angry Birds” should be able to hold well in coming weeks, with no other major competition in the family market until Disney opens “Finding Dory” on June 17.

The film, directed by Fergal Reilly and Clay Kaytis,  is set on an island populated entirely by happy, flightless birds – except for Red (voiced by Jason Sudeikis), speedy Chuck (Josh Gad) and Bomb (Danny McBride). Its worldwide total has hit $150 million with a launch last weekend in most foreign markets.

“Captain America” held impressively from its second weekend, which saw the eighth-highest of all time at $72.6 million. Should the $33.1 million estimate hold, “Captain America” will wind up tied with 2012’s “The Hunger Games” as the 17th highest-grosser in its third weekend.

“Captain America” crossed the $1 billion mark on Friday to become the 25th film to hit the milestone. It’s finishing the weekend with $1.05 billion and now stands in 19th place; its domestic total has reached $347.4 million in 17 days, good enough for 35th on the all-time list.

“Neighbors 2,” which saw Seth Rogen, Rose Byrne and Zac Efron return, wound up with a B Cinemascore and played well to younger audiences with 61% of attendees under 25 and 51% female. Domestic distribution chief Nick Carpou said the new storyline — centering on a renegade sorority led by Chloe Moretz’ party-obsessed character — resonated among attendees.

“Seth and Zac are big draws and the movie is very funny so we’ll do well in the coming weeks,” he added.

“The Nice Guys,” starring Ryan Gosling as a bumbling detective and Russell Crowe as an enforcer in 1977 Los Angeles, generated a B- Cinemascore with its strongest traction among those under 18 and over 35 as the $11.3 million launch matched muted expectations. On the positive side, the film has strong critical support with a 90% Rotten Tomatoes rating and Warner Bros.’ exposure is limited since it acquired the film as a pick-up for domestic distribution.

Disney’s seventh weekend of  its surprise blockbuster “The Jungle Book” finished a close fifth with $11 million at 3,460 sites, down only 36%, for a U.S. total of $327.5 million. It should top “Batman v Superman: Dawn of Justice” at $328.4 million this week as the 44th highest domestic grosser of all time.

So far this year, five films have topped $300 million, led by Fox’s “Deadpool” at $362 million, followed by “Captain America” at $347 million, Disney’s “Zootopia” at $334 million, “Batman v Superman” and “The Jungle Book.” As a result, the total box office is up 5.8% compared to the same point last year — even though the current weekend was down 25%  from the year-ago frame, when “Pitch Perfect 2” opened with $69 million and “Mad Max: Fury Road”grossed $45 million.

Year-to-date is $4.24 billion, including the current overall weekend of $136.5 million. Paul Dergarabedian, senior media analyst with ComScore, said next weekend will be strong.

“The upcoming Memorial Weekend will boast two solid wide release newcomers with ‘X-Men: Apocalypse’ and ‘Alice Through the Looking Glass’ each expected to perform well and in combination with the abundance of widely different content should be a big draw over the extended period that last year saw the debut of ‘Tomorrowland,”” he noted.

 

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 3

Leave a Reply

3 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Jerrell says:

    Universal’s “Neighbors 2” finished in third with a solid $21.8 million at 3,384 screens — although the sequel was off 55% from the 2014 launch of the original “Neighbors.”

    I realise there’s no business like showbiz, but a sequel product launch in any other business that sees over a 50% drop in sales (inflation adjusted) CANNOT be called “solid.”

    Thanks for the optimism though, Variety!

  2. MARK75 says:

    Greenstine is either delusional or kidding himself if he thinks ALICE IN WONDERLAND 2 opening next weekend and TEENAGE MUTANT NINJA TURTLES : OUT OF THE SHADOWS, opening June 3rd aren’t going to be major competition for the family audience. ANGRY BIRDS found a good weekend to sneak into the number one spot, but it will be a short lived stay. There’s a lot of dead weight in the top ten, coupled with weaker than anticipated new releases. This May could wind up being one of the weaker pre-summer starts in years. Going to be interesting to see how solid ALICE 2 opens. The first trailers were as sad and horrible as that ABC series, ONCE UPON A TIME : WONDERLAND. Recent trailers are much improved though, so there’s hope for a strong opening.

    • Cass says:

      He forgot TMNT made 60mil opening weekend, and Alice made A BILLION DOLLARS. No wonder Sony films is in the shyts with leaders like that.

More Film News from Variety

Loading