Box Office: ‘Allegiant’ Debuts to Franchise-Low $2.4 Million on Thursday

Divergent Series: Allegiant
Courtesy of Lionsgate

Shailene Woodley’s “The Divergent Series: Allegiant” opened with a solid, albeit franchise-low $2.35 million on Thursday night at 2,800 North American locations.

Lionsgate noted that the $2.35 million figure is the second-highest Thursday preview gross of the year after “Deadpool,” which took in $12.7 milion. But it’s also the lowest preview showing number for Lionsgate’s post-apocalyptic franchise, which saw “Divergent” launch with $4.9 million in 2014, while “Insurgent” took in $4.1 million last year.

The third installment in the futuristic saga is looking to debut to between $34 million and $40 million at 3,740 locations this weekend. That’s well below the $54.6 million that “Divergent” pulled in when the series kicked off and the $52.3 million launch of “Insurgent.”

“Allegiant” centers on a dystopian world in Chicago where society is separated into five personality-related factions to ensure safety. Woodley stars as Tris Prior, who rebels against the system with Theo James’ Four character.

“Allegiant” also stars Jeff Daniels, Octavia Spencer, Ray Stevenson, Zoë Kravitz, Miles Teller, Ansel Elgort, Maggie Q, Mekhi Phifer, Daniel Dae Kim and Naomi Watts. It’s directed by Robert Schwentke, and written by Noah Oppenheim, Adam Cooper, Bill Collage and Stephen Chbosky.

Related

Box Office: ‘Allegiant’ Opening Falling Short of Other ‘Divergent’ Films

The fourth and final film, “Ascendant,” is due out in the summer of 2017. The films are based on Veronica Roth’s “Divergent” trilogy, with Lionsgate opting to split the final book into two movies — similar to its “Twilight” and “The Hunger Games” franchises.

The third weekend of the Disney animated smash”Zootopia” may challenge “Allegiant” for first with roughly $30 million at 3,959 locations.

Sony’s opening of faith-based drama “Miracles From Heaven” will battle Paramount’s second weekend of sci-fi thriller “10 Cloverfield Lane” for third place, with about $12 million each, though Sony’s projection is far more conservative in the $8 million to $10 million range.

“Miracles From Heaven,” based on Christy Beam’s memoir of the same name, centers on a 10-year-old girl’s recovery from an incurable disease. Jennifer Garner stars as the mother.

Sony, which is releasing through its Affirm label, has seen respectable returns so far after opting for a mid-week release with $1.9 million on Wednesday at 3,047 locations and $1.66 million on Thursday.

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  1. KAZINJA MAURICE says:

    super nice movie!

  2. Lyta says:

    Hopelly this will teach a lesson to movie studios that greenlight second and more movies of a franchise without seeing if they have a big audience. Lionsgate greenlight this franchise, even spliting the final book, but they end up with an unsuccesfull franchise that looks like it will make the studio lose a lot of money

  3. Dan Tiller says:

    I have not read the books, but in my opinion Allegiant is the best of the 3 movies thus far. Definitely will not be disappointed if you go.

  4. Liz says:

    RIP Divergent series.

  5. Lex says:

    I enjoyed this movie so much. I think it is better then the second one and introduced some really interesting concepts. Unlike hunger games or Twlight (which I loathed Twilight), I never felt like this was a series that split its book into two parts. I think the story was missing some parts/scenes, but it would of made the movie over 2 hours, and people bitch when this happens. Any franchise that can bring in something interesting to its own series, I am happy to watch. Hopefully they will be able to complete their story.

  6. Adam says:

    Why would anyone under the age of 25 watch these movie anyway? I guess “young adults” have moved on to other things.

  7. Paul says:

    This is a franchise that never translated well onscreen, and, also, the whole YA thing is dead. It’s over. And the stretching out of finales into two parts, movie goers see that as just the studios trying to grab more money and it’s backfiring. We’re not stupid. Suffice it to say that next year’s film will do even more poorly than this one.

  8. JC says:

    I checked out after the second installment. I know some studios like to stretch out franchises but as a consumer it almost feels like too much of a stretch. If the story can’t be wrapped up into two films I personally loose interest in a third.

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