You will be redirected back to your article in seconds

Average Movie Ticket Price Falls 2.5% in Third Quarter

Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, however, an increase of more than 3% from the year-ago period, when tickets cost an average of $8.25.

The ticket price covers the July through September period, a span of time that encompassed the end of summer blockbuster season and the beginning of fall, a point that usually marks a shift from popcorn films to more adult-oriented fare. That’s not to say that there weren’t films released in 3D and IMAX. “Suicide Squad” and “The Secret Life of Pets” were among the highest-grossing productions — both were available in premium formats, which allow theaters to charge a premium.

Through the first nine months of the year, the average ticket price stands at $8.61. That exceeds the average of $8.43 from 2015 and would mark a record.

More Film

  • Amsterdam, 19 november 2009.IDFA 2009.Caspar Sonnen.Foto

    IDFA DocLab’s Caspar Sonnen: ‘We Can No Longer Just Blame Technology For Everything’

    Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, […]

  • Charles Manson Hospitalized

    Charles Manson Dies at 83

    Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, […]

  • ‘Los Perros’, ‘To Let’ win Kolkata

    ‘Los Perros’, ‘To Let’ win Kolkata Festival

    Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, […]

  • 'Amal' Review: A Politically Charged Egyptian

    IDFA Film Review: 'Amal'

    Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, […]

  • The Kids Are Given a Mission

    The Kids Are Given a Mission in New 'A Wrinkle In Time' Trailer

    Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, […]

  • Justice League

    China Box Office: ‘Justice League’ Makes $52 Million Debut

    Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, […]

  • 'Lady Bird,' 'Three Billboards' Fly High,

    'Lady Bird,' 'Three Billboards' Fly High, Netflix Mum on 'Mudbound' Results

    Going to the movies got a little more affordable during the third quarter of 2016. Fewer 3D films meant cheaper seats, with the average ticket prices falling 2.5% to $8.51, according to the National Association of Theatre Owners, an exhibition industry lobbying group. That’s down from a record-setting $8.73 during the previous quarter. It is, […]

More From Our Brands

Access exclusive content