In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending with “Assassin’s Creed.”
Ads placed for the action adventure film had an estimated media value of $5.02 million through Sunday for 791 national ad airings across 31 networks. Behind it in second place: Lucasfilm’s “Rogue One: A Star Wars Story,” which saw 301 national ad airings across 27 networks, with an estimated media value of $4.83 million.
TV ad placements for Walt Disney Animation’s “Moana” (EMV: $4.63 million), Warner Bros.’ “Collateral Beauty” ($4.59 million) and Paramount Pictures’ “Office Christmas Party” ($4.31 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 11/21/2016 and 11/27/2016.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.