From left to right: Wang Xiaojun, VP of Shanghai Film Group, Ren Zhonglun, president of Shanghai Film Group, Charlie Woebcken, CEO of Studio Babelsberg, and Christoph Fisser, COO of Studio Babelsberg
Shanghai Film Group, one of the largest film production companies in China, and Germany’s Studio Babelsberg, which is one of Europe’s leading film and TV production facilities, have signed a strategic pact.
Ren Zhonglun, president of Shanghai Film Group, Wang Xiaojun, VP of Shanghai Film Group, Charlie Woebcken, CEO of Studio Babelsberg, and Christoph Fisser, COO of Studio Babelsberg, unveiled the alliance at the Shanghai Film Festival Tuesday, and signed a memorandum of understanding to seal the pact at a special ceremony.
Among the goals of the partnership are the modernization of the Shanghai Film Group’s film studio complex in China; the development of a joint production services infrastructure on an international level; the transfer of know-how and training of workers; the development of international business activities; and collaboration on co-productions.
Woebcken said: “We see a great chance for Studio Babelsberg to embark on international expansion in China. We had already been having talks with the Shanghai Film Group for some time, and have spoken with many potential partners in China. The Shanghai Film Group is the ideal partner for a partnership. The Shanghai Film Group and Studio Babelsberg have a great tradition and many successful references. We want to work together on establishing a joint ‘Production Service’ unit in Shanghai, which will be able to realize major international film projects in China, according to international standards. In addition, we are looking at international co-productions where a fruitful exchange of know-how can exist on both sides.”
The Shanghai Film Group has a 7% share of production in China, and oversees more than 1,800 cinema screens. It gathers numerous companies under one roof, including the Shanghai Film Studios, which are one of the country’s longest established film studios. Its core business is in the development, production and exploitation of film and TV formats.