AFM: Cannes Film Market Launches Cinando Screeners Premium (EXCLUSIVE)

New streaming service uses studio-grade Digital Rights Management, adopted by Netflix and Amazon Prime

The Cannes Film Market is bringing its digital arm Cinando into the Netflix age, launching a video streaming product line, Cinando Screeners Premium.

Since 2012, Cinando has run a B2B VOD service that helps producers and sales agents stream their films online to targeted buyers. But in a technological leap, the Cinando Screeners Premium player uses studio-grade Digital Rights Management, adopted by Netflix and Amazon Prime, and also allows the films to stream up to a full 1080p HD. The service incorporates Shift72, a cloud video delivery platform based in New Zealand, to power the technology.

Cinando will also offer Cinando Screeners apps for iPad and Android, and a Cinando Invite web app system allowing branded screening invites to be emailed in one click to single or multiple recipients.

“The Cinando Screeners Premium system offers enhanced security and streaming quality,” said Jerome Paillard, Cannes Film Market executive director, adding that its app allows buyers to use Android or iPad devices to download DRM-secured films offline, banking movies for their next trip or on-the-go viewing.

The new Premium player also makes films device and time-specific, preventing them from being re-sent to third parties. It is compatible with all web browsers and smart TVs, Paillard added.

HD standards are constantly rising. Producers are particularly concerned about picture quality when submitting films to festivals.

“Any service that wants to launch more recent higher-definition content will be forced to comply with stricter DRM requirements,” said Ed Border, at Ampere Analysis. “With HD and UHD, the key isn’t necessarily that there are more pixels, but rather that the content is of higher value. So to be trusted with it in an early window, you have to prove that you can meet stronger security requirements.”

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