Box Office: ‘Warcraft’ Opens to Massive $46 Million in China

'Warcraft' China Box Office Breaks Record
Courtesy of Universal

Warcraft” is rocking the Chinese box office.

The video game adaptation grossed a massive $46 million on its opening day in the Middle Kingdom. That equals the best non-weekend launch in history, besting previous record-holder “Avengers: Age of Ultron’s” $28.3 million premiere. That number is only through 10 p.m. on Wednesday, so it could grow as late show results are tabulated. Some analysts believe that “Warcraft” could haul $150 million in its first five days of release in China.

It’s also been a boon to Imax. The wide screen company racked up a record $5.3 million in ticket sales, surpassing the previous high-water mark set by “Furious 7” with $4.7 million.

Legendary backed the film, which is facing fierce headwinds at the domestic box office and needs a lift from foreign audiences. It opens Friday in North America, where it’s projected to pull in $25 million, a weak result for a picture with an $160 million budget and tens of millions more spent on advertising. Universal is distributing the film in most of the world, save for China, where China Film Group and Huaxia are handling the rollout.

Overseas crowds appear to be more interested in the fantasy adventure. “Warcraft” has been screening in some foreign territories for nearly three weeks, making $75 million.

“Warcraft” had an advantage heading into China. Not only is “World of Warcraft” popular in the country, but Legendary, the film’s producer, was acquired earlier this year by Chinese conglomerate, Dalian Wanda.

The film was directed by Duncan Jones (“Moon”) and stars Travis Fimmel, Paula Patton, and Ben Foster.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 14

Leave a Reply

14 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. saywutt says:

    those chinese gold hackers looooooved it!

  2. Phoenix says:

    I loved the movie too.

  3. gofong says:

    US Born Californian & Hong Kong Actor Daniel Wu also stars in Warcraft.

  4. EricJ says:

    We’re still at the point where a goofy fantasy-toned CGI-blitz actioner “doing spectacular business in China” is considered a -compliment-, right?
    Has “Gods of Egypt” opened there yet, for comparison?

    And saying it’s a “World of Warcraft movie” would normally get pages and pages of angry fanboy responses on any other site, since it’s technically based on the world spun off from the 90’s CD-Rom game, not the online MMORPG…Either of which, as John pointed out, China would just now be familiar with and we wouldn’t remember.

    • Mitymom says:

      Dude, as a Warcraft fan since inception ( and not a fanboy since I’m a 52year old woman) I can tell you that the Warcraft games and WOW are all part of the same universe and share the same timeline. There is no objection to calling it a World of Warcraft movie.

      As for your term ‘ goofy fantasy-toned CGI-blitz actioneer’ you may call it whatever you want, but I doubt very much, if you see the movie, that you will call it ‘goofy’. From what my FB friends in Europe tell me, the movie has heart and explores the nature and purpose of conflict rather than rely solely on the CGI and cheap theatrics.

    • jhs39 says:

      This might just be one of those genres like the sword and sandal films that plays better outside of the US. Troy starring Brad Pit was considered a dud in the US but was a massive hit outside of the country. Different markets have different tastes.

  5. John says:

    I’ve been to China this year and last year, and World of the Warcraft game is just starting to become popular there, where in the US the game peaked 10 years ago. It’s just perfect timing for the mainland China market, movie came out the same time when the computer game is hot.

    • no sir i totally disagree with you .

    • ahaprince says:

      No you’re wrong, not “starting” but already popular for 11 years. I think most of the players are between 25 and 35 years old. We started to play the Warcraft series since War3, some even since War1 or 2. I’ve already played War3 for 15 years and WOW for more than 10 years. For most of chinese fans they are not just games but our old and deep-buried memories, that’s the reason why this film will be so acceptable in China.

  6. Ben says:

    A lot of movies find a happy home in China

  7. J-dog says:

    You are asking for an objective news article, this is just their PR site

  8. Richard says:

    Could they give this number in context? Warcraft is doing a staggered rollout and I have been reading it is doing better than expected in a few key markets, so is it overall doing ok with its foreign markets and does they mean it might have momentum domestically.

More Film News from Variety

Loading