Box Office: ‘Don’t Breathe’ Scares Up $26.1 Million as Hot Summer for Horror Continues

Dont Breathe Movie
Courtesy of Screen Gems

“Don’t Breathe,” a twisty story of a group of teenage delinquents who pick the wrong house to burglarize, dominated the late summer box office, debuting to a potent $26.1 million and topping charts. It joins a long list of recent horror films such as “The Purge: Election Year,” “The Conjuring 2,” “Lights Out” and “The Shallows” that have all found success with audiences. It’s a genre that’s particularly attractive to studios, because these films don’t require much in the way of special effects or star power, making them cheaper to produce than comic-book adventures and science-fiction fantasies.

“These are the films of bean counters’ dreams,” said Paul Dergarabedian, senior media analyst at comScore. “They are profit machines and even when they’re poorly reviewed, people line up for them.”

“Don’t Breathe” was backed by Sony’s Screen Gems and Steve Bersch’s Stage 6 Films, and cost less than $10 million to produce. It more than doubled its production budget in a single weekend, after rolling out across 3,051 locations. The film follows a gang of thieves who find out that the blind man whose house they’ve targeted isn’t as helpless as he appears. Instead of making off with loot, they are pitted in a deadly cat-and-mouse game.

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Ben-Hur

‘Ben-Hur’ Could Lose $100 Million at Box Office

Sony screened the film at SXSW and Comic-Con in order to build buzz.  It also relied heavily on digital platforms to drive enthusiasm for the picture, debuting spots on Snapchat, crafting animated gifs for Twitter and Facebook and launching interactive mobile apps.

“This film is going to be a big moneymaker for us,” said Rory Bruer, Sony’s distribution chief. “We knew we had something special here. This is a film that’s all about keeping people jumping out of their seats and holding onto the person next to them.”

“Don’t Breathe” displaced “Suicide Squad” from its perch atop charts. After finishing in first for three consecutive weekends, the super-villain mash-up had to settle for second place this weekend with about $12.1 million at 3,582 locations. The Warner Bros. release has earned $282.9 million domestically, a muscular result given that critics derided the film as one of the season’s worst.

Among new releases, Lionsgate bowed “Mechanic: Resurrection,” a follow-up to the 2011 cult hit “The Mechanic,” in 2,258 locations, where it earned $7.5 million. That’s less than the first “Mechanic’s” $11.4 million domestic debut. The sequel centers on an assassin (Jason Statham) who is lured out of retirement for a series of hits in exotic locales. It co-stars Tommy Lee Jones, Michelle Yeoh and Jessica Alba.

Fans of the 44th president got a tour down memory lane with “Southside with You” from Roadside Attractions and Miramax. The romantic drama looks at Barack and Michelle Obama’s first date, and debuted to $3.1 million from 813 sites. It will have a modest increase in screens next weekend. The film hits theaters as popular opinion of the Obama administration continues to rise, but the improvement in the president’s standing didn’t factor into release plans, the studios say.

“It helps, but we weren’t banking on it,” said Howard Cohen, Roadside Attractions’ co-president. “If it had been the reverse, it might have given us pause, but it’s not like we read the approval ratings and said, ‘okay, let’s go to 800 screens.'”

The Weinstein Company countered with the boxing drama “Hands of Stone,” a biopic about Panamanian fighter Roberto Duran, that opened to $1.7 million at 810 locations. The indie label plans to expand the film to roughly 2,500 locations over Labor Day. Executives at the company said they were particularly pleased by the film’s A CinemaScore rating; a sign that the film is being embraced by those who see it.

“People love the movie,” said David Glasser, the Weinstein Company’s COO and president. “The conversation around the movie has begun and we think it’s going to continue to keep building.”

In third place, Focus Features’ “Kubo and the Two Strings” added $7.8 million to its $24.8 million domestic haul. Sony’s “Sausage Party” nabbed fourth position, picking up roughly $7.7 million to bring its total to just under $80 million. Rounding out the top five, Disney’s “Pete’s Dragon” snagged $7.3 million, driving its stateside gross to $54.7 million.

In limited release, Sony Pictures Classics bowed “The Hollars,” a family dramedy that was directed by “The Office” star John Krasinski, on four screens where it made $46,068, for a per-theater average of $11,517.

Paramount and Metro-Goldwyn-Mayer’s “Ben-Hur” solidified its status as one of the year’s biggest bombs joining the likes of “Ghostbusters” and “The Huntsman: Winter’s War.” The biblical epic dropped 60% to $4.5 million, bringing its total to $19.6 million. Rival studios estimate that the film could lose $100 million, while sources close to the film peg that figure as between $60 million and $75 million. MGM put up 80% of the film’s cost.

Overall revenues were up 31% from the year-ago period; a weekend that saw the debut of the religious drama “War Room” and the Owen Wilson thriller “No Escape.” After a sluggish start and a series of high-profile bombs such as “The BFG” and “Alice Through the Looking Glass,” ticket sales have rebounded. Receipts are running neck-and-neck with last year and some think that this summer’s revenues could be the second-highest in history when not factoring in inflation.

That’s somewhat deceptive, however. Ticket prices have hit record highs, which are helping to boost revenues. As it currently stands, ticket sales could be the lowest in roughly two decades, according to Box Office Mojo.  Some analysts believe there’s not a lot to celebrate.

“These films have no longevity,” said Jeff Bock, a box office analyst with Exhibitor Relations. “Hollywood gave audiences what it thought they wanted — a bunch of sequels and reboots — and guess what, it didn’t work. So they have to ask themselves, what can we offer now?”

Correction: An earlier version of this article incorrectly stated that “The Hollars” was John Krasinski’s feature film debut. He previously directed 2009’s “Brief Interviews with Hideous Men.” It also had the wrong domestic total for “Pete’s Dragon.”

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  2. ubiraci says:

    The whole entertainment media did a lot for promoting Ghostbusters, writing favorable thinkpieces and dismissing all unfavorable opinions as “chauvinism”. Final result: the movie was a box office bomb and it was forgotten on the following week.

    Then, they tried their best for destroying Suicide Squad, with scathing reviews and all-but-celebrating every fall the movie had on box office. Final result: it is the highest grossing live action movie since Civil War, back on early may.

    Ouch! That must’ve been hurt.

  3. Spider says:

    “Don’t Breathe”, was awesome! Stephen Lang was excellent! ……..Ben-Hur bombed, mainly because the previews made it look like a cheap knock-off of superior sword and sandals flicks, like “Gladiator”. It looked like a B-grade, straight to DVD film. …..”Huntsman” was just a cash grab to a movie that didn’t justify a sequel. …..To begin with, “Ghostbusters” was a remake/re-boot that no one asked for and so many opposed. Second, although, the cast was great, the story was weak with way too many nods to the original(re-hash) and third, having the original cast members playing different characters in brief cameos, was NOT a good idea.

  4. anonymous says:

    Don’t Breathe was great. Well deserved!

  5. Bas says:

    Great comeback for Sony’s film division after 2014 Hack and the Ghostbusters write-down.I take my words back Columbia Pictures, TriStar Pictures and Screen Gem fit Sony 4/10 segments-focus going forward and they should never sell the film studios (after all it almost 30 years now been owned by Japan’s Sony).2017 should be the best year in a long time for Sony’s Film Studios Division.

  6. Mr W Joseph says:

    It comes to show that if Hollywood can come with smaller indie horror films like ‘Don’t Breathe’. New and original ideas that will give the audience a treat to look forward to. Rather than have all these remakes such as Ben-Hur, Ghostbusters and The Huntsman sequel. Well, I knew Ben-Hur was gonna lose a lot of money. Should’ve left that until near Christmas.

  7. Iván el Conquistador says:

    I’m happy for Don’t breathe. See Hollywood? A new idea and a low budget are enough to make a hit.

  8. jess says:

    pete’s dragon has not made 76 million dollars stateside

    • adam says:

      The problem is that the Hollywood machine can’t sustain itself on mostly making low budget movies. It has to spend at lot while making a lot in order to feed all of its hungry mouths (studio execs and employees, unionized crew members, catering companies, marketing/ad companies, agents, etc., etc.

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