Box Office: ‘Allegiant’ Opening Falling Short of Other ‘Divergent’ Films

Box Office: 'Allegiant' Debut Won't Match
Courtesy of Lionsgate

“The Divergent Series: Allegiant” will claim first place at the box office this weekend, but the post-apocalyptic franchise is beginning to lose steam as it eyes the finish line.

The third installment in the futuristic saga is looking to debut to roughly between $34 million and $40 million, a drop from the $54.6 million that the first “Divergent” pulled in when the series kicked off in 2014 and the $52.3 million launch of its 2015 follow-up, “Insurgent.” A final chapter, “Ascendant,” is due out in the summer of 2017.

That may be a respectable launch, but the tapering off in enthusiasm for the “Divergent” series is disappointing news for Lionsgate. The studio is still reeling from the failure of “Gods of Egypt,” the pricey sci-fi stinker it opened last month, and it has yet to find a way to fill the void left by “The Hunger Games,” after the series concluded its massive box office run last fall. Lionsgate is very much at a crossroads, looking at upcoming projects such as a “Power Rangers” reboot and a Francis Lawrence-directed adaptation of “The Odyssey” to restore its luster.

The studio did not provide a budget, but the most recent “Divergent” film cost $110 million to make, and this chapter is thought to carry a similar price tag. “Allegiant” will unspool on roughly 3,700 screens.

Zootopia,” the Disney animated smash, may surrender its perch atop the box office to “Allegiant,” but the family film will still pack in crowds. In its second weekend, the critically acclaimed story of an animal city dropped a measly 31.6% to $51.3 million. It should do roughly $30 million worth of business in its third weekend of release.

With those two films carving up the biggest pieces of the box office pie, Sony and Affirm’s “Miracles From Heaven” is opting for a mid-week launch. The story of a little girl whose chronic disease miraculously improves is pegged at faith-based crowds and features Jennifer Garner and Queen Latifah. It should make $10 million over its first five days of release, and between $6 million and $8 million over opening weekend. “Miracles From Heaven” cost $13 million to make and will debut in 3,000 locations. Religious-themed movies can be tricky, but Affirm has deep ties to a number of prominent pastors and ministries, and has successfully fielded hits such as “Heaven is for Real” and “War Room.”

There had been concerns that after a record-breaking 2015, the box office would cool down. However, hits like “Deadpool” and “Zootopia” have lifted ticket sales year-over-year, with revenues up more than 10%. There’s another blockbuster hit on the horizon in “Batman v Superman: Dawn of Justice,” which is shaping up to have a $140 million-plus opening next week, setting a new record for a March debut.

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  1. alex downey says:

    allegiant is a far superior film to any of the hunger games ones and is well worth going to see. it has the sense to not drag itself out over 2 insanely boring parts and is excellently acted and paced. don’t miss it it is a great film.

  2. Sugey CE says:

    Maybe if the movies in some way resembled the books we wouldn’t basically be giving up on the series. I will probably watch it once it is out on Redbox or Netflix. it’s a shame I really did enjoy the books,

  3. Kurt says:

    The YA genre is slowing dying. Allegiant looks like dog poop.

  4. justahunch says:

    None of these were ever very good. Always seemed like a poor man’s Hunger Games type of thing and they aren’t exactly great artistic accomplishments either.

  5. Eager Beaver says:

    You Yanks are hilarious with your Christian propaganda films! You know that in the civilised, educated world they’re completely ignored, right? Is this same head-in-sand and anti-intellectual mindset how your country might get hoodwinked into voting someone like Trump president?

    • Dusntan says:

      Eager, your points are all well-taken. Trust me, there are plenty of Americans who are turned off by this nonsense but the religious right do turn out for these turkeys. And yes, they’re the same group, by and large, who think Trump is some kind of saviour. They refuse to consider his actual record as a businessman or his constant flip-flops or his outright lies.

    • 2thless says:

      You’re not wrong.

  6. Marie says:

    Wow, now I think the YA obsession in Hollywood will slowly disappear for awhile.

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