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‘Norm of the North’ to Release in China

Splash Entertainment’s animated feature “Norm of the North” is set for a theatrical release in China.

Splash has struck a deal with Chinese firms Yang Yang Entertainment and Chinawood for an April outing in Greater China, including China, Hong Kong and Taiwan. Yang Yang is an investor in the release, Chinawood the distributor.

The deal was brokered by Canada’s Sihouette Media Group. Sales company Good Universe has represented the film as sales agent and stuck deals for over 70 territories. The film released in the U.S. on Jan. 15 through Lionsgate.

“’Norm of the North’ is full of happiness animation. We have great confidence for its performance in China,” said Yang Yang’s chairman Han Tao.

The picture follows the exploits of a fun-loving polar bear, and his three lemming pals in their bid to save their Arctic home. Traveling to New York City they take on the city, big business, and a big identity crisis in an effort to save the day from a maniacal land developer.

Forced land appropriation by city authorities and private sector property developers is a major problem and social media issue in China.

“To date, Norm of the North has been sold to more than 70 countries around the world. Now with Chinawood as a partner, along with Yang Yang Pictures as a major investor, we are confident that Norm of the North will continue to climb the box office with record numbers in China,” said Spash co-CEO Mike Young.

Yang Yang is based in Wuxi and includes Hollywood (China) Digital Arts R & D Center & Vapor Film Co. Ltd. in Wuxi (National) Digital Film Industrial Park, as its partners.

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