Ten Asian film makers who are household names as directors of action movies will leverage their brand value to each pick and promote an overseas film at the upcoming International Film Festival and Awards Macao (IFFA Macao.)
The festival, to be held Dec. 8 – 13 in Macau, across the Pearl River estuary from Hong Kong, has now locked down the format and structure of its inaugural edition.
The new festival is backed by the Macau Film & Television Producers and Culture Association and the Macau Government Tourist Office.
Maria Helena de Senna Fernandes, director of the MGTO, was at a launch Tuesday held on the fringes of FilMart in Hong Kong, on Tuesday.
“We want the ten to each choose a film that is neither East Asian and non-American that they would personally go back to,” said Marco Mueller, IFFA Macao’s director. “They should be presenters of ‘world cinema’ and ensure diversity.” Mueller has not confirmed participants though regional heavyweights such as Tsui Hark and John Woo are likely to be in the frame.
The festival will largely focus on genre and commercial cinema. It will boast a main competition, gala presentations, a best of festival section and a focus on regional cinema.
“The competition will be made up of popular films, but cutting edge and a bit special, keeping it interesting for international buyers,” said Mueller.
The festival will be held within the Macau Cultural Centre and Science Museum with other, smaller venues borrowed for market activities.
“Macau really sees itself as a hub for global films and co-productions and as a point of entry for foreign companies to enter the Greater China market,” said Mueller. “The Macau government is seriously looking at creating an incentives system.”