China Box Office: ‘Warcraft’ Dominates Unusual Holiday Weekend

Warcraft Movie
Courtesy of Universal

Warcraft” dominated the Chinese box office ahead of three other Hollywood titles over an unusual holiday weekend.

The film was released Wednesday (June 8) in a crowded period for imported titles and ahead of the ‘Dragon Boat Holiday,’ normally a minor public holiday. Having performed strongly on its opening two days, “Warcraft” dominated the weekend proper with market share figures which jumped to 73% on both Saturday and Sunday.

The film grossed $32.9 million on Friday, $20.74 million on Saturday and $10.9 million on Sunday, giving a $64.5 million score for the Friday to Sunday weekend. (Those daily numbers compare with the film’s weaker $24.4 million total for the three day weekend in North America.)

In second place “X-Men: Apocalypse” earned $12.3 million (for a 10 day cumulative of $98.2 million), ahead of “The Angry Birds Movie” on $3.03 million (and a 17 day cumulative of $77.3 million) and “Alice Through The Looking Glass” with $2.93 million (and a cumulative of $56.0 million.)

The Sunday totals were sharply down for all titles, reflecting an unusual Chinese system where Sunday becomes a normal working day if the public holiday falls on a Thursday and people generally take the Friday as a rest day.

After five days, the Chinese cumulative for “Warcraft” stood at $156 million. Legendary claimed that as the biggest weekend ever for an international film in China, overtaking the score by “Avengers: Age of Ultron” and becoming the fastest imported film to exceed RMB1 billion. It achieved that in 114 hours, compared to the 120 hours needed for “Fast & Furious 7” last year.

Lower chart positions were truly minor, with no other title exceeding $1 million over the weekend. Two new openers, the animated comedy “Toys War” and romance “Our Graduation” earned $630,000 and $260,000 respectively.

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  1. Keith Patton says:

    I don’t like cartoon movies predominately generated by computer. What I saw on the trailer looked like a video game so I passed. Rise of the Chinese box office? Maybe they just don’t have a discerning taste in movies. From what I’ve seen of top shelf Chinese cinema (Crouching Tiger…and others) it makes me think that is the case. I can see them going over the top for fantasy what with their acceptance of all the wire work gymnastics in their movies.

  2. so where is my paycheck the 10% would be nice my idea come on you folks have been making billions upon billions on my ideas and you damned well know that just Look at R.E.D. being made from the comic and it pilled my friend out a a slump. and the second part of the Passion that is in the works now but i can wait on those funds

    and what about the idea to film a few shows mixed and matched as well as product placement to lessen the commericals

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