The double superhero fantasy action franchise picture opened on 16,000 screens and posted $56.5 million over its three-day opening, according to data from Ent Group. That comfortably beat “Zootopia” in second place, which managed $26.8 million over the full week and stands on a 24 day cumulative of $197 million after 24 days on release.
“Batman v Superman” had the supposed benefit of a release that was simultaneous with its worldwide rollout. And it scored an impressive $18.4 million on Friday (Mar. 25). That was the second largest Friday opening for a Hollywood film, behind “Transformers 4” from 2014, and was reported to be the sixth largest opening day for a Hollywood movie in China,
But after Friday matters were much closer over the weekend proper. On Saturday “Batman v Superman” earned $22.3 million, an increase of only 21%. On Sunday its score slipped to $14.8 million.
Warner Bros. said that the film delivered the biggest 3-day opening in China for the studio, and reported $57.3 million (RMB371.5 million).
Preliminary data for Monday, which was not a holiday in China, is for a score of $4.58 million and a cumulative of $61.5 million after four days. That slowdown is going to make it hard for the film to reach even low end forecasts of $150 million, and it is highly unlikely to reach the top end predictions of $230 million.
Sources close to the studio suggest that “Batman V Superman” is well-positioned for the upcoming holiday weekend. Though it will face fresh competition from local titles including “The Bodyguard” and “When We Were Young.”
“Zootopia,” in contrast, looks to have crossed $200 million on Monday and still has a few days before its run is terminated. It is the top grossing Hollywood film of the year in China (“Star Wars: The Force Awakens” earned $125 million) and the highest ever animation film. It also beat the China-U.S. co-production “Kung Fu Panda 3,” which has taken $152 million.
Third place in the weekly chart went to “The Revenant” with $18.8 million, giving it a $50.5 million score after 10 days.
Local comedy, romance, “The Rise of a Tomboy” took fourth spot with $3.81, for a 10 day cumulative score of $8.81 million.
“Gods of Egypt” ground out another $2.79 million, to advance its 17-day score to $35.1 million in fifth place. “Ip Man 3” recorded $1.66 million in sixth spot, giving it $122 million after 24 days.
“Behind the Yellow Line” earned $1.13 million in its opening weekend. Record breaker, “The Mermaid” added $740,000, advancing its 49 cumulative to $515 million. “Kung Fu Panda 3,” on release for 59 days, earned 610,000 in ninth place. “Eddie The Eagle” added $550,000, for a crash and burn total of $960,000 after ten days.