“Birds” opened on Friday and flew off with the top spot on every day through the weekend. After three days, it landed with a weekend total of $30.2 million. The Sony-backed game adaptation is expected to finish this weekend around $39 million in North America.
“Birds” has high visibility in China given the massive download totals for the original game, and talk of building a string of “Birds” theme parks. The opening numbers reflect that recognition, but are far from the best opening the year.
“The Divergent Series: Allegiant” opened the same day in China and claimed second place on Friday with an opening day $3.75 million. But it lost ground to “Captain America: Civil War” on Saturday and Sunday, and finished the weekend in overall third. Friday to Sunday totals for “Civil War” were $11.7 million and for “Allegiant” 9.58 million. After 17 days “Civil War” has accumulated $177 million, Disney’s third best total in China.
There was a sharp drop from the three Hollywood leaders to other challengers. Fourth place was taken by Chinese opener “Night Peacock,” with $3.86 million in three days. Fifth was Chinese music drama “Song of the Phoenix” with $2.37 million, for a cumulative of $9.72 million after nearly three weeks.
Chinese romance, “Book of Love” continued its gentle slide with $2.15 million in sixth place, for a cumulative of $116 million after 24 days. “Criminal” dropped steeply taking $1.38 million in seventh for a cumulative of $13.2 million after 10 days. “Brothers” opened $1.3 million in eighth.