Celestial Tiger Entertainment has picked up first and exclusive pay-TV rights in South East Asia to “The Mermaid,” the watery ecological fantasy film that has become the highest-grossing movie of all time at the Chinese box office.
In a licensing deal with Sony Pictures Television, CTE picked up the rights for its channels in Malaysia, Brunei, Indonesia and Singapore.
Made on a budget of $60 million, “The Mermaid” stars newcomer Jelly Lin Yun as a mermaid who is tasked to seduce a ruthless real estate developer played by Deng Chao, in order to save her kind’s natural habitat. Its gross to date is over $525 million in China.
In North America, with Sony as the title distributor, the film currently stands at $3.15 million.
CTE has also acquired China’s two other top performing Chinese New Year titles, “The Monkey King 2” and “From Vegas to Macau.”