‘Batman v Superman’ To Get Day-And-Date China Release

‘Batman v Superman’: China Release Set
Courtesy of Warner Bros.

Warner Bros.’ superhero duel “Batman v Superman: Dawn of Justice” is to be released in China on Mar 25.

The news emerged on a Chinese social media account for the film. It was subsequently confirmed to Variety by sources close to Warner.

The date of the China outing means that the picture can get a near simultaneous day-and-date release with North America and many other major territories.

That in turn minimizes the erosive effects of piracy in the world’s second largest theatrical marketplace, and maximizes the effect of the global publicity and marketing campaigns.

Chinese regulators have often appeared to want to throttle or limit the box office performance of Hollywood movies, in order to ensure that Chinese productions have a majority market share – but that is not always the case.

China was the last country in the world to open “Star Wars: The Force Awakens” opening on January 9, three or more weeks after most other territories. With one day of its run remaining “Star Wars” has a cumulative score of $125 million after 29 days. “Kung Fu Panda 3,” which was a Chinese-U.S. co-production, got a day-and-date release on Jan. 29 and currently stands on $101 million after 9 days.

The advanced confirmation of the China release date for “Batman v Superman” is also longer than many Hollywood imports have to prepare their campaigns in the Middle Kingdom.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 3

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. OriginSpecious says:

    Why is Batman half-Pacific Islander?

  2. Ryan says:

    Why is Superman half asian in that photo?

    • 85wzen says:

      Because they’s sell their Mother and their Nation just to make some Chinese Mullah… it’s all about money make no mistake… that’s where the heart really is!

More Film News from Variety