Review: ‘Scare PewDiePie’ on YouTube Red

Scare PewDiePie Review on YouTube Red
YouTube

YouTube Red might sound like a premium beer, but it’s actually the site’s attempt to horn in on the premium-TV space, by introducing its own subscription service. Yet the opening salvo of what amounts to a rather soft launch, with a trio of youth-oriented movies and one series, “Scare PewDiePie,” has a decidedly not-ready-for-primetime feel. Granted, the latter sort of looks like a reality TV show, albeit perhaps the 12th-best series on Spike or TruTV. What it doesn’t resemble is anything that its target demo ought to be in a hurry to pay to access.

The term “YouTube star” might seem a tad oxymoronic – part of the allure of these personalities is that they’re not part of the coddled Hollywood crowd – but within his universe, PewDiePie (a.k.a. Felix Kjellberg) clearly merits the designation. Still, the comic has come to this venture in a vehicle that, while simple enough to market, doesn’t bring much new to the party compared to his free videos that amass million of views online.

At 21 minutes, “Scare PewDiePie” possesses the same volume of content as a half-hour series sans commercials. Yet there’s almost nothing to it, based on the episode previewed, in which he promises his “Bro Army” that they’re “about to watch me get the absolute s—t scared out of me.”

Not really. Sure, PewDiePie cusses and screams a lot, facing situations inspired by video games. But the ordeal to which he’s ostensibly subjected in this shot-on-a-shoestring series doesn’t look a whole lot scarier than one of those mazes at Universal Studios’ Halloween Horror Nights. Even with a relentless barrage of spooky sound effects and funky camera angles – and a creative pedigree that includes producers from “The Walking Dead” – it’s hard to imagine anything but the most committed bros being anything but bored.

YouTube obviously has a distinctive programming niche, one that cuts against the grain of traditional television. In terms of the larger TV game, though, this initial salvo simply makes the company look like a neophyte, mistaking exclusive content for premium fare – especially with streaming services like Netflix, Amazon and Hulu stepping up their efforts and ambitions.

It’s fine, obviously, to offer younger consumers an alternative, and zig where everyone else zags; still, cut-rate movies and a TV show that could easily be plucked from late-night basic cable hardly give an audience with such an abundance of choices a strong motive to ante up.

Again, this is just a start. But if YouTube Red ever wants to break into the black, it will likely need to provide its bros more bang for their bucks than this.

Review: 'Scare PewDiePie' on YouTube Red

(Series; YouTube Red, Feb. 10)

Production

Produced by Skybound Entertainment and Maker Studios.

Crew

Executive producers, Bonnie Pan, Amy Finnerty, Rachel Skidmore, Kevin Healey, Robert Kirkman, David Alpert. 21 MIN.

Cast

With: PewDiePie

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  1. Doni says:

    the guy still exist now?

  2. Ravi point says:

    It is good to hear that you-tube has started its own subscription services on you tube red. So you tube must set up strategies to market its product. You tube has started with Scare PewDiePie- is an American web television series. We all know that it is a sellers’ market. So you tube must diversify its offerings-offer something unique so that customers are lured towards it.But YouTube has to more to outperform its competitors

  3. MOD APK says:

    PewDiePie very funny

  4. One of the best youtubers! Original & So funny.

  5. Tokek Jahat says:

    PewDiePie is very popular and very handsome same with me :)

  6. yusnans says:

    Can your favorite You-Tuber be me…?

  7. pewdiepie was inspired me to create my first YouTube Channel.

  8. Subhash says:

    This guy is a most famous and funny person with a great sense of humor i have ever seen.

  9. FAHRISOFT says:

    He is very famous and funny youtubers i’ve ever seen

  10. Rob petry says:

    It’s like taking mlb or the nfl and taking away there live action and doing scripted game. YouTube is unscripted for the most part and live action. Pewdiepie taken out of his setting and comfort zone. Better idea put Johnny Depp on you tube and he’d probably flop. YouTube stop trying to be something else. Charge for your videos of your creators by holding them back 12 hours for full release. Viola, even though Vessel tryed this if it was on all youtubers biggest stars it would work.

  11. Jalantokek says:

    This guy makes me laugh when watching some videos in youtube

  12. YouTubeRed is so they can pay for better videos ? then they drive home from the set in a farrari.

  13. Cara Beta says:

    Pewdiepie is so fabulous and everyone love him

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