You will be redirected back to your article in seconds

YouTube Starts Producing Free Video Ads for Small Businesses

YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube.

Director onsite, as the program is being called, is initially available in six metropolitan areas, including Los Angeles, San Francisco, Chicago and Washington D.C.. YouTube is looking to expand it into additional cities in the future.

Businesses who decide to participate can choose from a number of sector-specific video templates. YouTube them teams them up with a local filmmaker who will write a short script and visit the business for a two- to three-hour video shoot. The final video will then be placed on YouTube with the help of an ad specialist.

Giving away video productions is an interesting move for YouTube. The service clearly hopes that businesses will continue to use their ads beyond the first $150 of ad spending. But the move also goes to show that YouTube now has to compete on multiple fronts to retain and grow its advertising revenue.

New platforms like Snapchat are aggressively starting to go after video advertisers. The social upstart launched its own advertising API to allow businesses to buy advertising through third-party ad tech platforms. Twitter is also looking to run more video ads on its platform. But perhaps the biggest threat comes from Facebook, which has been making huge inroads with small and medium businesses. Facebook had over three million active advertisers on its platform in Q1 of 2016, according to recent company data.

In addition to Director onsite, YouTube announced a number of additional tools for business advertisers Wednesday. These include a new YouTube director for business app, which allows small businesses to shoot their own apps with an iPhone, as well as an automated ad production program for app developers.

More Digital

  • HBO Snapchat Black Friday

    HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop

    YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube. Director onsite, as the […]

  • 'Star Wars: Battlefront II' Controversy Signals

    'Star Wars' Video Game Microtransactions Ignite Controversy

    YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube. Director onsite, as the […]

  • trt world

    How Turkey’s TRT World Wants to Win Over U.S. Online Video Viewers (EXCLUSIVE)

    YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube. Director onsite, as the […]

  • CaptainSparkelz - Pocket.watch

    YouTube Creators CaptainSparklez, EvanTube Sign With Kid-Media Startup Pocket.watch

    YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube. Director onsite, as the […]

  • Peter Thiel

    Billionaire Peter Thiel Sells Majority of Facebook Stake, Pocketing $29 Million

    YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube. Director onsite, as the […]

  • Facebook

    Unsure if You Fell For Russia's Fake News? Facebook Will Tell You Soon

    YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube. Director onsite, as the […]

  • New Media old media shakeup

    Murdoch Sale Talks Underscore Digital's Effect in Disrupting Hollywood

    YouTube wants to lure in more small businesses as advertisers, and is giving away free professional video shoots to do so: The Google-owned video site launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube. Director onsite, as the […]

More From Our Brands

Access exclusive content