“BandPage is dedicated to helping musicians build their careers by growing their fan bases and increasing their revenue on the largest digital music services in the world. By joining forces with the team at YouTube, we can help artists reach their fans in more powerful ways than ever before.”
Google didn’t release any further comment, but the service’s chief business officer Robert Kyncl said in a tweet that he was “thrilled to welcome BandPage to YouTube.”
BandPage allows bands and musicians to create profiles that are then used across the web, including on services like Vevo, SoundCloud, Facebook and Spotify. In addition to managing these profiles from one single location, BandPage also offers musicians a number of monetization options, including the sale of merchandise and tickets.
It’s the latter that really has made BandPage attractive to musicians, leading to more than half a million bands claiming their profile on the service. And ecommerce also seems to be one of the key reasons why YouTube acquired the service. Again, from the blog post:
“Our collective goal remains the same: to grow an open network of digital music services, develop intelligent new tools for managing/distributing artist content and commerce, and create new revenue opportunities for all musicians, on YouTube and beyond.”
It will be interesting to see how YouTube exactly is going to address these opportunities beyond its own service. In addition to the aforementioned, BandPage also has partnerships with Deezer, Rhapsody, Clear Channel and Live Nation. Many of these services are in direct competition to YouTube’s and Google’s music subscription services.
Conflicts of interest like these aren’t totally new to the online music world, where increased consolidation has produced a number of strange bedfellows. Music data startup The Echo Nest was acquired by Spotify in 2014, but the company’s algorithms still power the recommendation engines of a number of competing music services.
Bandpage was founded in 2009 and has raised more than $27 million from a number of investors including GGV Capital and Mohr Davidow Ventures.