Steele is best known for her YouTube channel “MakeupbyMandy24,” where she posts tutorial videos of her makeup and beauty routines. Her channel has 2.8 million subscribers and 196 million views.
WME and IMG Models will work with Steele to expand her brand throughout fashion, film, television, digital and endorsement deals.
Steele recently starred in Verizon Go90’s “Guidance.” According to Verizon Go90, it’s the most successful show launch on the platform to date, with 1.2 million views on the first episode alone.
Steele’s debut in the fashion space is off to a strong start; her first collection of sunglasses with Quay sold out in less than a week and she will be the new face of boohoo.com this spring.
She continues to be managed by Lisa Filipelli at Big Frame.