WWE to Launch Free Mobile Game Combining ‘Candy Crush’-Like Puzzles With Role Playing

WWE Champions mobile game
Courtesy of WWE/Scopely

Game being developed in pact with startup Scopely

WWE is featuring fan-favorite wrestlers Triple H, John Cena, Roman Reigns and others in a new free-to-play mobile puzzle and role-playing game, set to launch later this year.

“WWE Champions,” being developed under a pact with mobile-game network startup Scopely, will combine match-three puzzle gameplay a la “Candy Crush” with RPG elements. Players can collect more than 100 different WWE Superstars and Legends characters, and enter the ring to compete in 3D grappling action.

In addition to current stars, legends featured in the game include Andre the Giant, “Stone Cold” Steve Austin, Sting, the Undertaker and Dwayne “the Rock” Johnson. “WWE Champions” is currently in in a limited beta test, set to launch worldwide on Android and iOS devices later in 2016.

“Together with Scopely, we’ve planned an expansive slate of mobile gaming content to keep WWE’s passionate fan base engaged,” said Casey Collins, WWE’s exec VP of consumer products.

“WWE Champions” will be the first release from Scopely’s multititle partnership with games studio Kung Fu Factory. Collins said a key aspect of puzzle games is that they appeal broadly across all age ranges and among both men and women.

“First and foremost, we really want to engage our fan base. Giving our fans great games to play on the go is a part of our strategy,” said Collins. “These mobile games also are great way to bring in new fans.”

The game is WWE’s third since the company embarked on its mobile-game strategy in late 2014. In August 2014 it launched the “WWE Supercard” collectible card battle game, which has 9.5 million downloads to date. It followed that in January 2015 with “WWE Immortals,” a hand-to-hand combat fighting game with more than 15 million downloads, which uses the game engine from Warner Bros. Interactive Entertainment’s “Injustice: Gods Among Us.”

Like the previous titles, “WWE Champions” will have a freemium model: The game will offer players in-app purchases, such as for card packs or power-ups for their Superstars or Legends.

Collins said WWE was impressed by Scopely’s string of No. 1 hits in the mobile game space. “We are definitely trying to work with blue-chip partners,” he said.

Scopely’s top two hits in 2015 were “The Walking Dead: Road to Survival,” developed in partnership with Robert Kirkman and his Skybound Entertainment, and “Yahtzee With Buddies,” in partnership with Hasbro. Overall, the privately held company says it had a revenue run rate of more than $200 million in 2015.

Founded in 2011, L.A.-based Scopely has raised $35 million in Series A financing led by Evolution Media Partners and Highland Capital Partners.

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  1. Terry mc says:

    Go ahead and talk great things about scopely, line every other media outlet. But if you want to know Edgar their tent line, read on. Scopely uses a robot , copy/paste answer to 99% of their customer service inquiries.they have by far the worst customer service I have ever dealt with. I would rather have teeth pulled while getting a colonoscopy with razor blades then deal with their screw you attitude. The only thing they care about is stealing money. They allow exploits and cheats in their game, with hopes of it causing honest players to spend money, and if you complain, good luck talking to a real person who acts like they care. But don’t worry, you can always file complaints with the BBB (who scopely is not accredited with), and the ftc (who scopely does not care about), and scopely will tell them they are taking measures to resolve your problem internally. You may actually get a half real response from someone initially. Then they will “accidentally” blow you off for a week or two, only to finally say, they know people are cheating, and they know you spent money on things other people are getting for free by cheating, and that because of this cheating you wasted every cent, but they will not do anything about it. Now at this point you may think, will I get a refund, reimbursement, or compensation? No, because scopely does not care about their customers. Don’t believe me, that’s fine, go to their forums and look at all the unhappy customers of their product’s, especially The Walking Dead, Road to Survival. There you will see (if they haven’t deleted the parts yet) players openly admitting, and explaining in detail how to exploit the game, and chest to win. Still not convinced, ask any player to copy and paste their complaints and the responses they got, I have about twenty, 18 are robots, 2 are messages about how it sucks to be you.. I feel bad for the developers who entrust them Scopely to market and publish their hard work. To scopely, your only good for 6 months before they ruin your product, leave you on the verge of bankruptcy, and tell you like they tell their customers, to bad… scopely cares about their customers about as much as a millionaire cares about the penny they dropped in grade school. Their company is as considerate as a person laughing at a funeral. But honestly, they care about the customers as much as they care about an ant walking on the other side of the world. If this is the future of mobile publishing platforms, I think I’d like to go back to my blackberry.

  2. Joshua cardwell says:

    When is it coming to us I live in Tennessee.

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