You will be redirected back to your article in seconds

Whistle Sports Raises $20 Million from NBC Sports, Tegna and Others

Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.).

The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. satellite TV operator, and Emil Capital Partners.

Other Whistle backers include John Malone’s Liberty Global; former New York Yankee Derek Jeter; recently retired Denver Broncos QB Peyton Manning; Bob Pittman, chairman and CEO of Clear Channel; Geraldine Laybourne, former head of Oyxgen Media and Nickelodeon; and SeventySix Capital.

Whistle Sports, launched in January 2014, now has a network of 400 sports content creators, delivering video across YouTube and social, digital and TV platforms. The company claims it has 170 million aggregate subscribers, fans and followers with a growth rate of 2 million per week.

“Whistle Sports has successfully captured the imaginations, attention and engagement of millennial sports fans, and consistently delivers compelling content and options to brands and agencies eager to connect with that critical and growing demographic,” Rick Cordella, NBC Sports Group senior VP and g.m. of digital media, said in a statement.

For Tegna, which operates 46 TV stations in the U.S., the investment in and strategic partnership with Whistle Sports “will not only enable both of our companies to reach valuable new audiences, it will also combine our respective expertise to create more innovative content and advertising solutions,” Tegna president and CEO Gracia Martore said.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.). The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.). The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.). The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.). The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.). The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.). The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    Digital sports-media company Whistle Sports is grabbing more money from traditional media players, with a $20 million Series C round from investors including NBC Sports Ventures and Tegna (formerly Gannett Co.). The round brings New York-based Whistle Sports to $60 million funding raised to date. Also participating in the latest round are previous investors Sky, the U.K. […]

More From Our Brands

Access exclusive content