Vimeo’s VHX Launches In-App Subscriptions for Apple, Roku Devices

Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices.

Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and Yoga with Adriene. Android in-app subscriptions are coming soon.

Vimeo, owned by Barry Diller’s IAC, announced the acquisition of VHX earlier this month. To date, VHX clients have sold over $9 million of video content and subscriptions to some 1.5 million users.

It’s questionable how much the feature will really move the needle for VHX’s subscription VOD partners simply by letting someone purchase directly on an Apple or Roku device. On the downside, Apple charges a 30% fee on top of the price of any digital content or service, while Roku charges a 20% fee. For in-app subscriptions, VHX charges the seller $1 per subscriber per month (plus platform fees).

But according to Casey Pugh, VHX co-founder and head of product, there’s huge potential for converting viewers into paying subs via in-app purchases. Viewers who discover a video app in an app store are 33% more likely to start a free trial than viewers on the web, he claimed.

VHX touted other features of its in-app purchasing features, including giving sellers to option to offer flexible free-trial lengths to customers for both monthly and annual subscriptions. In addition, purchases through Apple accounts come from credit cards to enable a “one-click” checkout in multiple foreign currencies.

More Digital

  • Courtesy of 8i

    Holographic Capture Startup 8i Plans to Lay Off Half of Its Staff

    Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices. Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and […]

  • Sirius Logo

    SiriusXM Hit With Big Rate Hike by Copyright Royalty Board

    Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices. Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and […]

  • Google Home Max

    Google Home Max Review: Want Some Bass With Those Smarts?

    Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices. Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and […]

  • Erik Huggers Vevo

    Vevo CEO Erik Huggers Is Stepping Down

    Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices. Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and […]

  • Facebook

    Facebook Adds Snooze Button to Mute Friends, Pages for 30 Days

    Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices. Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and […]

  • vice_logo

    Disney Will Get More Vice After Acquiring 21st Century Fox's $70 Million Stake

    Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices. Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and […]

  • Refinery29 - philippe-von-borries-justin-stefano

    Refinery29 Lays Off 34 Staffers in Latest Sign of Digital-Media Malaise

    Video channel operators on Vimeo’s VHX subscription VOD platform can now let users subscribe directly from apps for Apple TV, iPhone, iPad and Roku devices. Sellers on the VHX currently launched with in-app subscriptions in the Apple and Roku app stores include MHz Networks, which offers foreign-language programming for U.S. consumers, as well as YouTube channels Black&Sexy TV, and […]

More From Our Brands

Access exclusive content