IMG - Go90 - Una Bregovic
Courtesy of IMG

Verizon, continuing its steady cadence of content deals for Go90, sealed a pact with IMG for docu-series featuring the agency’s talent in modeling, sports and music that will be available on the free mobile-video service.

The first series, “#WeLoveYourGenes,” documents the lives of 25 newly signed IMG models discovered through IMG Models’ Instagram scouting initiative @WeLoveYourGenes. The series, which bows Wednesday on Go90, goes behind the scenes to see what it takes to become a top model. Up-and-coming models profiled in the series include Una Bregovic (pictured above) and Helen Bouchard.

Following “#WLYG,” IMG Original Content and Go90 will launch nine “Superstar Channels” featuring weekly content presented, produced, and hosted by IMG sports, modeling and music talent.

Other media companies producing and licensing content for Go90, which launched last fall, include Vice, AwesomenessTV, Viacom, Discovery Communications, ESPN, CBS Sports, Univision and Disney’s Maker Studios. The service serves up a mix of original series, live sports, concert streaming and primetime TV shows, aimed at younger consumers who have shunned traditional pay TV.

Separately, Verizon and Hearst announced a joint venture Wednesday to create original, millennial-targeted video channels for Go90. Verizon CFO Fran Shammo has said Go90 will not be profitable for at least the next two years as the telco invests in content and marketing.

IMG, which was acquired in 2014 by WME, produces a range of lifestyle and entertainment programming. That includes the 2015 Miss Universe telecast on Fox and the upcoming “Live Nation Music Awards” on TNT and Fox’s Miss USA broadcast. In addition, WME/IMG last fall launched Made to Measure (M2M), a digital fashion network available on iOS, Apple TV and on the web.

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