‘The Bachelorette’ Teaser Scores on Facebook

ABC’s ‘The Bachelorette’ popped the question “What’s wrong with being confident?” this week, and was answered with more likes, shares, and comments than any Facebook post the program has published online in more than a year.

The teaser for the upcoming season, which follows up on last season’s dramatic final episodes of “The Bachelor,” has generated more than 7.6 million views, spurred on by nearly 55,000 shares of the post, and has attracted 35,000 more responses than the previous top post from July 2015, which featured a photo of Kaitlyn & Shawn and racked up 121,000 responses on Facebook.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Apr 25, 2016 – Sunday May 1, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 18,588
2 2 Empire 4,286
3 4 America’s Got Talent 4,058
4 America’s Funniest Home Videos 3,087
5 3 American Idol 2,918
6 5 Kitchen Nightmares 2,579
7 7 The Simpsons 2,303
8 6 Dancing With The Stars 1,810
9 This Old House 1,585
10 9 The Flash 1,347

Cable/Streaming Monday Apr 25, 2016 – Sunday May 1, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Game of Thrones 10,350
2 5 Key & Peele 8,158
3 3 Dance Moms 7,824
4 4 Top Gear 6,430
5 2 Lip Sync Battle 5,043
6 7 Pretty Little Liars 3,024
7 6 Impractical Jokers 2,843
8 Henry Danger 2,094
9 The Carbonaro Effect 2,000
10 9 Doctor Who 1,874

Late Night Monday Apr 25, 2016 – Sunday May 1, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 57,176
2 2 Jimmy Kimmel Live! 23,310
3 4 The Late Late Show With James Corden 23,214
4 3 Conan 20,775
5 Late Show with Stephen Colbert 14,413

Trending Monday Apr 25, 2016 – Sunday May 1, 2016

PROGRAM RATING(000) % CHANGE
Danger Mouse 48 +57,176%
The Bachelorette 298 +936%
The Night Of 251 +889%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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