T-Mobile is giving away a free ticket to Universal Pictures’ “Warcraft” for its U.S. premiere this weekend to all of its customers, as part of a series of customer perks unleashed Monday by the carrier to win customers from rivals AT&T and Verizon Wireless.
T-Mobile teamed up with NBCUniversal’s Fandango, Universal and Legendary Pictures on the “Warcraft” promo. The offer is part of T-Mobile Tuesdays, a new app that promises free food, movie rentals, products and services every Tuesday. Other partners in the program include Gilt, Domino’s, StubHub, Wendy’s, Walmart’s Vudu, Major League Baseball, Lyft and Warner Bros.
Under the new loyalty program, T-Mobile customers are eligible to receive a free medium two-topping Domino’s pizza, a small Wendy’s Frosty and a free movie rental from Vudu every week “until further notice,” according to T-Mobile CEO John Legere.
“We are thrilled to join forces with T-Mobile to thank their customers with millions of free opening weekend ‘Warcraft’ movie tickets as part of their T-Mobile Tuesdays campaign,” said Jason Davis, VP and GM of Fandango Rewards. “At Fandango, we love movies, and free movie tickets is a wonderfully effective way to reward T-Mobile customers.”
Also Monday, T-Mobile announced “Stock Up,” under which customers can receive offering a full share of T-Mobile common stock. In addition, the company said customers can grow their ownership up to 100 shares a year by recommending T-Mobile to friends and family; customers who have been with T-Mobile for at least five years will receive two full shares of T-Mobile stock for each recommendation until 2017.
“At T-Mobile, we already wake up every day working for our customers — so I’ve decided to make it official and turn T-Mobile customers into T-Mobile owners by offering them stock,” Legere said in announcing the program. “And we’re thanking customers every week with cool stuff from brands people love. For free. Every Tuesday!”
As of the end of March 2016, T-Mobile had about 65.5 million subscribers, after adding 2.2 million net customers in the first quarter.
The T-Mobile Tuesdays program will include a grand prize each week. On June 7, one customer will win a trip on a party bus to a private screening of “Warcraft” along with 40 friends. Upcoming prizes include a trip for two to Vegas to stay at Mandalay Bay with tickets to see UB40 at the Mandalay Bay Beach; a trip to MLB All-Star week in San Diego; and a trip to New York City with a $10,000 shopping spree in Gilt’s private showroom.
Additional partners for T-Mobile Tuesdays include American Giant, Buffalo Wild Wings, Condé Nast, Fanatics, HotelTonight, JackThreads, MGM Resorts International, Samsung Electronics America, Shell, The Clymb and The Grommet.
In another perk for customers, T-Mobile said it is offering one free hour of Gogo Wi-Fi on smartphones for every Gogo-equipped domestic flight, starting June 13. The carrier already offers free text messaging via Gogo for customers for the entire flight, and is now expanding that with in-flight messaging on iMessage, Google Hangouts, WhatsApp and Viber.