Super Bowl 50 Streaming Free: 35% of Millennials Plan to Watch Game on Connected TVs

SuperBowl 50 free streaming CBS
Courtesy of CBS Sports

The Super Bowl for the first time will be available free on over-the-top Internet devices like Apple TV and Roku — no pay-TV subscription needed. And CBS Sports should be expecting a broadband blitz for the game’s live stream.

About 35% of millennials (18-34) said they expect to watch Super Bowl 50 on a connected-TV platform, according to a recent survey of U.S. consumers by Adobe Digital Index. That’s markedly higher than their elders: Just 15% of Gen Xers and 13% of Baby Boomers say they watch live sports on Internet-connected TV devices.

CBS Sports is streaming Super Bowl 50 live on the Web here for PCs, Macs and tablets. The game also will be available via CBS Sports apps for Roku, Apple TV (third- and four-generation models only), Google Chromecast, Microsoft’s Xbox One, Amazon Fire TV and Android TV models from Sony, Sharp and Phillips.

Given the high interest from young audiences in particular in watching the game on connected TV platforms, CBS Sports is poised to pull the biggest digital audience ever for the NFL championship game. All the ads in the Super Bowl TV broadcast will be carried in the digital streams as well, marking another first.

That means CBS Sports’ Internet infrastructure will likely face unprecedented demand. Last year, NBC Sports Live Extra’s live stream of Super Bowl XLIX to desktops and tablets set Super Bowl records for average viewers per minute (800,000), concurrent users (1.3 million) and total minutes (213 million), according to Adobe Analytics. In 2014 Fox Sports Go delivered the Super Bowl stream to an average audience of 528,000 viewers per minute with a peak of 1.1 million concurrent users.

If you want to watch the Super Bowl on a smartphone, Verizon Wireless is still the only game in town under its exclusive pact with the NFL. The carrier will provide streaming of Super Bowl 50 via the NFL Mobile and Go90 apps to Verizon Wireless customers. (Verizon Wireless this year made NFL games available for no extra charge to all smartphone users, a feature that previously cost $5 for customers on most plans.)

Super Bowl 50 will kick off at about 6:30 p.m. ET on Sunday, Feb. 7. CBS Sports’ full coverage includes pregame coverage starting at 2 p.m. ET across all platforms. The broadcaster recommends a minimum broadband connection of 800 kilobits per second to access the stream on Internet devices.

The Eye’s Internet feeds are available only to U.S.-based users. International fans can access the game online through the league’s NFL Game Pass service priced at $99 per year.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 7

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Tim says:

    The CBS Sports app is “currently unavailable” on my Apple TV (4th gen). They suggested I try later.

    Epic fail.

  2. Michelle says:

    Will this work in Alaska on a roku? Thanks!

  3. Dale Latimer says:

    “The broadcaster recommends a minimum broadband connection of 800 kilobits per second to access the stream on Internet devices.”

    Shutting out the old-school 768k feed a friend of mine has. dL

  4. Dunstan says:

    I realize not everyone will have access to a large screen TV depending on where they may be during the game. But watching a major sports event on a tiny screen is so wrong. :D

  5. Comment says:

    No other news sources are certain that the Super Bowl can be streamed on the CBS Sports app on Apple TV third generation. The app itself says nothing about it and has pre-recorded videos and no live options. How do you know it will work on the third generation Apple TV tomorrow?

    • Todd Spangler says:

      CBS says (link): “The CBS Sports channel supports all third- and fourth-generation Apple TVs for live streaming Super Bowl 50.”

      • Comment says:

        Thanks. There might be another story in this about how frantic Apple TV users couldn’t access it 20-60 minutes before the game.

More Digital News from Variety