Watch: ‘Star Wars: A New Hope’ Retold Using Disney’s Plush Toys

Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies.

In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy homage to the 1977 classic.

The video is aimed at pushing “Star Wars” buffs to the cash register to buy their own plush dolls, as well as promoting the space-epic brand overall (as if it needs the help). The Mouse House on Feb. 16 launched the “Star Wars” Tsum Tsum collection, available exclusively at Disney Store locations – both in-store and online – in the U.S., Japan and Europe.

In 2015 U.S. sales of “Star Wars”-related toys topped $700 million, according to research firm NPD Group. That made it the top toy franchise for the year, delivering more sales and contributing more growth to the sector than “Jurassic World,” “Minions” and “Avengers” combined.

Disney first launched the Tsum Tsum toys (from the Japanese word for “stack”) in Japan in 2013. The company says it has become one of the most successful plush lines in Disney Store history.

The “Star Wars” Tsum Tsum video is part of Disney Interactive’s “As Told By” series, which has included emoji-based renditions of “Frozen,” “Aladdin” and “Tangled.”

More Digital

  • Peter Hutton

    Facebook Recruits Eurosport Chief Peter Hutton to Lead Global Sports-Rights Deals

    Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies. In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy […]

  • NBCUniversal Content Studio Plucks Peacock TV

    NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video

    Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies. In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy […]

  • Wolves in the Walls VR Review

    VR Review: 'Wolves in the Walls'

    Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies. In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy […]

  • Space Explorers

    Felix and Paul Debut 'Space Explorers' VR Documentary at Sundance

    Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies. In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy […]

  • swint disney

    Disney Hires Apple Veteran to Launch Its Netflix Killer (EXCLUSIVE)

    Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies. In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy […]

  • All Def - Brooke Goldstein, Chris

    All Def Media Taps Brooke Goldstein as COO, Ups Chris Blackwell and Scott Weintrob

    Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies. In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy […]

  • Facebook Watch - TV Shows

    Facebook Watch a Hit? Study Finds 40% of Users Tune In to Video Weekly

    Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plushies. In the video, the roly-poly versions of Han Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO, R2-D2, Darth Vader and the Stormtroopers star in an abridged, cutesy […]

More From Our Brands

Access exclusive content