Spotify is still seeing some healthy growth, despite increased competition from Apple Music: The music subscription service surpassed 28 million paying subscribers by the end of 2015 and is now on its way to reach the milestone of 30 million paying customers, according to a Financial Times report.
Spotify hasn’t released any official metrics for some time; the service last revealed in June of 2015 that it had amassed 20 million paying subscribers and 75 million monthly active users.
Weeks later, Apple launched its own music subscription service. Apple Music has since seen some significant growth, thanks in part to its three-month free trial, as well as its deep integration with iOS. Apple SVP Eddy Cue revealed during an interview last week that Apple Music now has 11 million subscribers.
Another service that hasn’t been releasing any subscriber numbers lately is Tidal. The Jay Z-owned music service likely has seen some healthy growth over the last couple of weeks as well, thanks to a string of high-profile exclusives. This weekend, Kanye West announced that his latest album “The Life of Pablo” will be a permanent Tidal exclusive.