Alison_Moore_SoundCloud_CRO_Headshot (1)
Courtesy of SoundCloud

SoundCloud just hired an entertainment industry veteran to help it make more money: Former HBO and NBCUniversal executive Alison Moore is now SoundCloud’s new Chief Revenue Officer, the company announced Monday.

One of Moore’s biggest tasks will be the launch of a subscription service this year. SoundCloud has been planning for some time to take on Spotify and other music subscription services with a paid service of its own, capitalizing on its relationships with DJs and producers to include remixes and DJ sets alongside official major label catalogs.

The company struck a licensing deal with Universal Music earlier this year, following a similar agreement with Warner Music at the end of 2014.

In addition to the subscription service, Moore will also work on rolling out more advertising across SoundCloud. “We’re thrilled to have Alison heading up what will become a monetization engine of global scale,” said SoundCloud co-founder and CEO Alex Ljung in a statement.

Moore joins Soundcloud from NBCUniversal where she most recently headed the broadcasters TV Everywhere initiatives. Before that, she served as EVP and general manager of NBCU’s DailyCandy until the broadcaster decided to shut down that unit two years ago. Before joining NBCU, Moore worked nine years for HBO, overseeing amongst other things the creation of HBO Go.



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