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Snapchat has hired New York Post president David Brinker to a role leading business development for the company’s content division, Variety has learned exclusively.

The newspaper’s parent company, News Corp., indicated Thursday that they were losing Brinker, who is also a senior VP global business development at the conglomerate. But the memo didn’t make clear where Brinker, who was key in driving digital strategy at NYP since coming aboard in 2014, was headed.

He is joining Snap, the new name of Snapchat’s parent company, where he will report to VP of content Nick Bell, who is also a News Corp. veteran before exiting for Snapchat in 2014.

Brinker will be based in New York and start later this month. “We are thrilled to have him join the Snap Inc. family,” said a Snap rep who confirmed the hire but didn’t provide additional details.

Brinker will likely play a role in the ever-evolving but fast-growing world of Snapchat’s content holdings, which range from the Discover platform to its Live Stories efforts. He joins a team that also includes Peter Hamby and Sean Mills in key roles, both men having been promoted in January.

Reports Thursday indicated that Snap is working on an initial public offering worth $25 billion, which could make it one of the biggest to hit the market in years.

Update: The original version of this story characterized Brinker’s role as “unspecified.” It was updated shortly afterward to reflect that his job is in business development.

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