Scott Benson, founder of Big Block Media, is departing the digital production and design studio to join mobile technology specialist Voyant, Variety has learned exclusively.
Benson told Variety that he’s leaving Big Block after four years because of what he perceived as an unmet need for content owners to have a comprehensive mobile entertainment platform — one that can be personalized in the transition to the new world of branded content in an environment of ad blocking/skipping.
“It also a time when the movie studios are having to spend 60 cents in marketing for every dollar in revenue,” Benson said. “There’s also the trend in the market for people to consume video on mobile devices.”
Voyant is touting itself as offering the first inclusive all-screen mobile entertainment platform. It also plans to announce details soon about a strategic deal to support producer Fenton Maxwell and Stan Lee’s POW Entertainment.
During his four years at Big Block Media, Benson oversaw the creation of original feature length content with the Fine Brothers, Ryan Higa and Logan Paul as well as work on branded content campaigns for ESPN, Ford, Under Armour and others.
Fine Brothers, the team behind the YouTube’s “React” series, teamed with Big Block to kick off production in April of feature-length teen comedy “F*&% the Prom.” The film stars Danielle Campbell (“The Originals,” Disney Channel’s “StarStruck”), Joel Courtney (“Super 8”), Ian Ziering (“Sharknado”) and Cheri Oteri (“Saturday Night Live”).
Benson will join Santa Monica-based Voyant as chief operating officer. Voyant’s founder and CEO is Stephanie Sanborn, formerly the managing director of Deluxe Entertainment’s global advertising business.