Samsung to Close Milk Music on September 22

samsung logo
Courtesy of Samsung

Samsung is finally pulling the plug on its Milk Music streaming service: The company started to notify users of Milk Music Friday that it will shut down the service on September 22. Samsung told existing users to instead switch to Slacker, which has been powering Milk since its launch.

The company issued the following statement on the closure:

“Samsung is sun setting its Samsung Milk Music service in the United States on September 22, 2016. We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers.”

Samsung launched Milk Music as a Pandora-like free personalized radio service in 2014. Milk Music was part of a bigger plan to woo potential Samsung handset customers with exclusive media services, while also adding a services revenue opportunity later down the line. In addition to Milk Music, Samsung also launched a video aggregation app dubbed Milk Video, and planned an expansion into additional verticals, including sports.

However, Samsung’s Milk media plans were short-lived: Milk video shut down in September of 2015, just a year after its launch. Samsung’s U.S.-based services group subsequently went through a series of layoffs.

The writing for Milk Music was on the wall with the latest round of departures in July, which included bizdev SVP Steve Stanford, content and services SVP Darren Tsui, VP Ed Ho, content and services VP and GM Ian Langridge and EVP of media solutions John Pleasants.

Pleasants, who had previously been co-president of Disney’s Interactive Media Group, COO of Electronic Arts and CEO of Ticketmaster, was one of the strongest proponents of Samsung’s attempts to build its own media services. With him gone, and his former group largely dismantled, it’s likely that Samsung will instead strike alliances with existing services while focusing all its internal efforts on the handsets themselves.

Update 2:24pm: This post was updated with an official statement from Samsung.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 7

Marketplace

    Leave a Reply

    7 Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    1. Mzkatlb says:

      I listened to Milk all the time. I hate they’re discontinuing the service. Back to listening to Pandora.

    2. Colleen Pond says:

      I appreciate the news, but really, I doubt anyone will notice Milk’s demise. I wish Samsung would put more effort into extending the Galaxy Note devices.

    3. DanMan99 says:

      I agree. The wheel was intuitive especially on the gear s2 with a round face /rotating bezel. What are they going to replace it with on the gear S2 since it was the only decent streaming service on the watch. — gesssh

      • Tiffany Mouton says:

        The only reason I bought the S2 was to listen to music when I ran, now they have no music app to offer. I feel ripped off.

    4. Stephen C. Thomas says:

      This is a complete disappointment. I love Milk music, it’s all I listen to. I can’t believe they’re shutting down, it’s the best music service out there.

    More Digital News from Variety

    Loading